Dre), according to the Marxist framework in order to show that advertising uses ideologies in order to strengthen economic forces in, which in turn determine products and actions. This will aid my argument about consumerist behaviour and the way the media creates desire for commodities so that they can be sold in order to form a capitalist consumer culture in our modern society. I will now begin to define the key terms in order to develop an understanding which will form the base of my argument. Marxism
Theoretically speaking, three components of new media studies are “the artefacts or devices used to communicate or convey information; the activities and practices in which people engage to communicate or share information; and the social arrangements or organizational forms that develop around those devices and practices” (Lievrouw and Livingstone, 2006). The characteristics of media have changed profoundly in the last two or three decades. They are not merely technological advancements. The social
With the emergence of mass media in the twentieth century, generations of Americans have tried to make sense of its immense power, and discern between the gifts and obstacles it presents. Ironically, mass media is often used to criticize itself, acting as the ideological battleground where opinions on the subject are both aimed and fired. The 1941 film, Citizen Kane, directed by Orson Welles examines one man 's impact on the news industry, ans later pieces such as Edward R. Murrow 's "Chicago Speech
the increased diversity of the human population through modernity and globalization. His work Disjuncture and Difference in the Global Cultural Economy opened the central problem in the global interaction. According to Appadurai, existing tension between cultural homogenization and heterogenization is the center problem in global interaction. The cultural identities of people become hybridized due to the current global processes of communication and migration (1990, 295). The hybridization of a
Cultural-imperialism of Western powers towards ex-colonies is argued after decolonization. The phenomenon is reflected from current relation between the western powers and non-Western ex-colonies (Tomlinson, 1991). In order to examine the validity of this argument, Algeria, which is the ex-colony of France, is used as a case study. In the following paragraphs, sovereignty, cultural imperialism and the evolution of imperialism will also be covered. Sovereignty and imperialism What is sovereignty
certain things in life. It wants you to challenge the way society affects you. In media, sociology focuses on the way in which media impacts mass audiences. The mass media plays a very important role in the transformation of societies from traditional to modern and from modern to postmodern (Devereux, 2003: 9). The media plays a key role in upholding and influencing social relations. When sociology is applied to the media it becomes concerned with both consumption and production and the effects it has
Preface The mass media serves as a global publication system which spreads messages and symbols to the world at large, to specific geographical regions, or to specific demographic groups. These messages and symbols function as information, entertainment and amusement. In this essay, we will value information as exponentially important, and hold that it has the power to influence the consciousness of the masses, and therefore change both the social and the power structures prevalent in the world today
the amount of labour they put in. Contradictions arose from this inequality and questioned how far people will go for personal gain. In order to properly understand the contradictions of a capitalist society, key concepts such as the structure of capitalism, social theories and how Marxism works must be taken into consideration. Marx’s analysis of the social theory had some key assumptions. According to Best (2003) Marx viewed the society we live in and its literature and politics parts as a factor
purposes of monopoly capitalism advertisers. Time away from work, but not asleep is sold as a commodity to advertisers. This is the audience commodity, which perform marketing functions and work at the production and reproduction of labour power. There, Smythe put stress on the three parts in his theory: Media only create one commodity, and that is the audience; All media are in the collection, packaged and sold to advertisers the audience. In this process, the content is the second; Media industry is neither
Culturally, sport signifies agency, control over one’s body and strength; the traditional dynamics of masculinity, which help preserve the gender power relationship in favor of men in the society. Thus, to keep social institutions such as sport, within the parameters of the patriarchal world order, women are ‘subaltern-ised’. The present paper explores the media narrativised iconicity of Indian lawn tennis player Sania Mirza which is mainly structured along the discourses of gendered nationalism. The