The Cambridge Dictionary considers Culture as "the way of life, especially the general customs and beliefs, of a particular group of people at a particular time". According to this, it can be said that culture is responsible for guiding society, under certain parameters, rules and customs that must be respected and shared among individuals in the same society; thus, there is no culture without being in a society; in the same way, there is no society without individuals interacting with each other. The coexistence in society has long been affected by two disintegrating elements called Prejudice and Racism, both with a high cultural content that have gradually deteriorated the development of the modern society. Prejudice has become one of the most common evils within modern society; people often have attitudes and beliefs, usually negative that tend to hurt others. It is
Ideology works largely by creating forms of "common sense," of the taken-for-granted in everyday life. ” ideologies are systems of belief that exist within all cultures, images” (Sturken & Cartwright 2001:21). In order to explore the meaning of images, one would have to acknowledge that they are produced within dynamics of social power and ideology. Aesthetic is an ideological necessity because it shows how people can be brought together and uses ‘individual experiences’ to produce a sense of community, which then embodies ideology (Cavallaro 2001:77).Images are elements used in advertising and consumer culture. They makes us conform to the standards and ideologies that are reinforced in society.
Another distinction which has had a strong impact on the study of culture is the understanding of culture as practice or culture as a system of symbols and meanings. As Hall stresses, culture is about meaning and as such “permeates all of society.” Representations, practices, values and identities have cultural meanings that are discursively constructed and tap into previous cultural discourses to be meaningful. Critical intercultural communication casts light on ways in which meanings echo cultural knowledge and are therefore difficult to identify and question – even for researchers themselves, hence a strong emphasis placed on reflexivity. The importance of “cultural resonance” has also been pointed out by scholars examining media
Structural functionalism refers to a framework that sees the society as a complex system which works in promoting stability and solidarity. This approach works both ways i.e. socially, as well as, functionally. It addresses the society as a whole including the social functions. The main elements include norms, traditions, institutions and customs (Cornish & Clarke, 2014, pp.
Their pattern can give an understanding about the behavior and success of the organization to deal with both internal and external challenges (Schein, 2004, p. 59). Therefore, in order to grasp the nature of a culture, it is important to look at how all the basic assumptions relate with one another and concur in constituting the cultural paradigm. It is possible to see, according to the author, that a cultural paradigm can be more or less coherent, and this depends on whether basic assumptions are aligned with each other or not. If the basic assumptions are not in contradiction with one another, the cultural paradigm is cohesive, meaning that the culture in the organization is strong and less feasible to fragmentation. On the opposite, when
Culture according to oxford Advanced Learner’s Dictionary is the customs and beliefs, art, way of life and social organization of a particular country or group. Culture refers to the customs, practices, languages, values and world views that define a social group. Cultural identity therefore is the identity or feeling of belonging to a group. It is a part of a person’s self-conception and self-perception and is related to nationality, ethnicity, religion, social class or any kind of social group that has its own distinct culture. According to Pratt, as a ‘historical reservoir’, culture is an important factor in shaping identity.
Political culture can be defined as a value system wherein society’s beliefs, attitudes and customs amalgamate and allow for a single political identity to emerge. According to Manheim, a political culture needs members and common objects, which are recognized as having a direct relationship to the political system (1982:49). A political culture emerges when the context and experiences within a society are mutual and interpreted in the same way. Therefore, common characteristics of a mutual context or social experience are related to having a shared physical environment, history, information platforms and social problems or challenges (Manheim, 1982:49). Once these common characteristics have been established there is a fundamental consensus
As per the definition of Edward T. Hall (1976), founding father of intercultural communication studies, a framework is designed for the culture based communication styles. Explanation about the decoding of the messages done by the different peoples based on the cultural expectations. It means the culture in which behavior of the individual is justified on the basis of social roles and expectations. Their way of speaking is like motivating or inspiring the other people. In such cultures, impact on another person is made on the basis of emotional aspect as speaking is the real art.
The culture of a community is defined by the living patterns of the members of the society. Culture has an important place in one’s identity. Identity is a process of becoming, constructing from the matrix of similarities and difference. Culture is a source of reviving the cultural identity. The culture enables us to locate our identity in a cultural space.
Cultural identity is “identity” which is how someone else or himself projects them to walk, talk, act, and but “cultural” is the traditions, values, backgrounds, and traditions they practice. This shows what makes up my thesis on cultural identity, As us humans we all have our values, beliefs and traditions that we have developed through the course of our