Relationship Between Culture And Public Relations

The relationship between culture and public relations: Defining cultural differences through the dimensions of national culture

To what extent, does culture decide how public relation practices are carried out in foreign countries? To answer this question, it is necessary to look toward the results of either having a good or bad understanding of an audience’s culture. According to the Public Relations Society of America (n.d.), public relations practitioners build favorable relationships between an organization and its publics. As the name of the discipline implies, public relations is how an organization relates to its key stakeholders.

With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, theorists, Grunig and Hunt, developed the now-famous four models of public relations and excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations