Leadership is very compulsory in political process, connection among People, Political Leader and Political Party is very complex. Politician generally belong to a political party, Political parties role is articulating the combination of interest in society. Media should be free and fair to report on the political parties campaigns so public can make the difference between them. Media should deliver the information to public on how to vote and told them the importance of their vote. Most important source of the public about political selections and elections is usually media If media is biased then it can be effect the result and change the views of public.
The media elite As we have already concluded that the media do not occur by themselves, remains to accept that global elite create media. The concentration of power necessarily includes the concentration of media ownership, because it allows the manipulative use of media in order to provide power in society or group. The effects on media audiences is becoming a privilege of the elite that control the media manage to sell their ideas, opinions and attitudes. This action favors the elite difficulty getting around and inexperience "average" person in communication processes. In this way the elite affects the public, which imperceptibly lead to the desired and planned responses.
American politics have been quite a spectacle because of the amount of influence the mass media has on it paired with the way in which American politics are run. Ideally, mass media is supposed to make it easier for people to participate in political decisions, understand how the government works, and hold government officials accountable. But in this day and age, the media is often used to manipulate and obscure the true form of political issues. Nowadays, the media is a giant in the world of politics, often being the one and only source for information for most Americans. Albeit the information being just that, information, most of the time, these stories are often too skewed and too far fetched to be believable but since it came from such a widely used platform like the media (internet and or television), it has substantial amounts of potential in being taken in as truth by millions across the country.
PRIVACY AND FREEDOM OF THE PRESS IN THE AGE OF NEW MEDIA The debate between privacy and the media is not new. The interrelation between the two has been discussed by many scholars as well as the courts across many jurisdictions. A recent US court decision valuing Hulk Hogan’s privacy over freedom of the press in the Gawker case has given a fresh stimulus to this on-going debate in the context of internet media. This decision calls for a review of the notion that privacy rights conflict with freedom of the press, especially in cases involving a celebrity or a public figure. The media, while exercising its freedom of the press, under appropriate circumstances, can publish private information of celebrities if it is newsworthy or in the public interest.
Some people may take in the data, yet they may settle on no choices or make no move. Conflict theory refers to the media reflect and worsen a heavy portion of the divisions of our general public and world, including those focused around sexual orientation, race, ethnicity, and social class. The media has the ability to decide what needs to be shown through gatekeeping. Gatekeeping is how the information is filtered through checkpoints before it reaches the audience. Conflict theorists contend that the broad communications serve to keep up the benefits of specific groups.
In his essay he explains the importance of the media and its effect on the general public. The media is supposed to be just like a warrior fighting with a pen or like a mirror which shows us or strives to show us the bare truth and astringent realities of life. However, in recent years the media has, like other agencies, come under the influence of politicians. Therefore, the media no more writes about the people’s grievance but in support of the ruling government party. It has been contaminated by political influences.
For better or worse, we are inextricably linked to the media. We are now living a media culture and its influence is becoming very pervasive (Mohd Hamdan Adnan 2003) There is one law in Malaysia that protects media freedom, Article 10 of the Constitution. It also notes that there are limits to this freedom, and these limits are, generally, defined by the Government. Media freedom is defined the freedom of communicating and expressing through media including various electronic media and published materials. Freedom of the press is essential to democracy, but like other freedoms, it may also complicate the governing process.
..... Whoever can speak, speaking now to the whole nation, becomes a power, a branch of government, with inalienable weight in lawmaking, in all acts of authority. It matters not what rank he has, what revenues or garnitures: the requisite thing is that he have a tongue which others will listen to; this and nothing more is requisite (Carlyle, 1905). Carlyle Explaining that now the power is also owned by the people who hold the letter and also the newspaper reporter. In addition, there are four major functions of mass media to international politics, the first is to look at the political situation that is happening in the world and spread it to the public, here the mass media must find out about the events of international politics that are developing and make it as a report or information to community. The second is that after providing information to the public, the mass media gives people time to interpret or give an opinion on the event.
Because of popular believes that lobbying is related to bribery and threats, it is highly criticized and frowned upon. Despite that general mark, lobbying is a legal way to influence government decision making. Most countries in the world have a certain organization where lobbyists are registered and where they report their work. (d) Advertising: Advertising could be considered as a media for placing PR messages. In this context, PR uses advertising as a tool to approach wider public through mass media by controlling the content, placing and timing.
An excessive amount of intercession of media in everything involves concern. Media can be considered as “Watch dog" of political majority rules system. Through the ages, the accentuation of media on news has disguised. Media nowadays, tries to eye the news ,which could help them to offer the data that is accumulated around the world, so they could clear a method for achievement and notoriety of their particular channels. Fm radios, papers, data found on net and TV are the mass medias that serve to diminish the correspondence crevice between the gathering of people, watchers and the media world.