Introduction to Communication Models Communication theorists create models, or simplified representations of complex interrelationships among elements in the communication process, a symbolic way at looking at systems to help us to think about them more lucidly. In general, Model is an analogue that represent system or processes. Model is metaphors that allow us to see one thing in terms of another. Although there are many communication models, but today I am going to explain the three most outstanding and common models, which are Linear Model, Interactional Model and Transactional Model. Before I explain the three models of communication, please allow me to introduce the earliest Classical Communication Model.
The questions asked about the media within the media effects tradition reflect the various key aspects in the BFI Framework to a great extent. While, the media effects tradition focuses primarily and substantially on the effects of the media on audience beliefs, attitudes and behavior and how such effects were differentially distributed according to the social positioning of audience members. This specifically refers to their social class, education and occupation. In so doing, it asks and answers the questions put forward by the BFI key aspects framework. Such as: ‘Who is communicating and why?, What type of text is it?, How has it been produced, How do we know what it means, Who receives it, and what sense do they make of it (Media Audiences), and How does it present its subject to
Digital Capitalism, as what an article from the Net supplied, is the “transition to another set of economic principles” into a cyber-opportune platform—the Internet (as cited in Schiller, 1999). Schiller (1999) provided that the Internet is the main incentive needed of this new “political-economic transition” (p. 5) and of unequal and disadvantageous modifications over the population. Norris (2000) proved the importance of the Internet statement by enumerating its capabilities: […]The interactivity of the medium, the speed of electronic communications, the global reach of the net shrinking spatial distances, the greater choice of information on the web, and the ability of anyone to publish their own content online with a minimal role for gatekeepers (para.
Media is considered a primary source of information. So, media discourse is of a great interest to linguists who studied it through discourse analysis. Stubbs(1983) summarizes the main objective of discourse analysis as an attempt to analyse larger units than the clause or sentence, such as interactive exchanges and whole texts. (p.1) Cohesion is a basic trend of discourse analysis. Moreover, cohesion is "the way certain words or grammatical features of a sentence can connect that sentence to its predecessors and successors in a text.
Culture and communication are inseparable. As Cooper et al explain, “Cultural norms and the media are inextricably linked”. Culture is made up of beliefs, values and norms and, these make up important variables that cement cultures. The media transmit cultural norms and values to its audience. This is one process of
As mentioned earlier, Friedman also stressed on how significant the social theory is in assessing those information derived from the popular culture itself. Thus, in proving the important relation between the law and popular culture, he proposed a three-pronged social theory which explains that law exist both inside and outside the legal system, that law are porous and permeable to exchanged information and that law is a dependent variable which would be observed if other external force in society changes. Firstly, I agree that nowadays, the media, especially television is a useful tool for a layman to understand or to get a brief exposure of the legal system. There are numerous law-related TV shows such as Law & Order, Suits or Bones. Needless to say, these shows give the clear portrayals of courts and judges or legal practitioners at work and they depict how the legal system actually works in the real world in much simpler way.
That is, the consumers of media messages have the freewill to decide how they will use the media and how it will affect them. As actively influencing the effect process, media audiences selectively choose, attend to, perceive and retain media messages. The focus is thus, not in media production and transmission functions, but, on media consumption functions. Rather than asking “what kinds of effects occur, under what conditions?” the question becomes “who uses which content, from which media, under which condition, and; for what reasons?” Uses and gratification theory indicates a positive relationship between social media usage and the level of gratification derived from such activity. Generally, users of social media are motivated by similar intrinsic and extrinsic factors ( Amarasinghe, 2010).
Question: 3. To what extent does the media shape who we are? Essay Plan Introduction Key term definitions Media: new and traditional media; many forms like social media Shape: the influence on us / what makes us who we are physically and mentally / what determines us / what affects us / how the media impact on our identity. To what extent: the degree of impact or influence that media has caused to our lives Who we are: what we hold as our values, our beliefs, our personality and more to be our identity
Introduction. This essay will examine the extent to which mass media plays an integral role in a nations public- information system. It will further determine the major sources of content for Mass media. The essay will also look at the relationship that exists between the mass media and public relations practitioners in relation to content acquisition. The essay will also look at various theories advanced on the use and influence of the media.
II. Importance and Purpose of Intertextuality Intertexts are employed to attain some definite goals by the texts writers. According to these goals, the text writer subjects the intertextual references to some changes. In this vein, Morgan  confirms that Kristeva’s most essential contribution to the notion of intertextuality lies in “... the idea that an intertextual citation is never innocent or direct, but always transformed, distorted, displaced, condensed, or edited in some way in order to suit the speaking subject 's value system”. Morgan  sees that Intertextuality is meant to be a source of having a unique effect on the text receiver such as ambiguity, humour, nonsense, obscurity, etc.