Social Media Relationship Essay

Introduction

In my research from three journals about relationships between public relations and social media. There are said that social media is a new medium for PR practitioner, where it help them to communicate with the stakeholders. Even though social media is new but it helps them to spread the word.

The three journal is Himelboim et al, (2014). In search A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations. Second research is Ioanna Papasolomou and Yioula Melanthiou,(2012). Social Media: Marketing Public Relations’ New Best Friend and the third is Richard D. Waters, Natalie T. J. Tindall, and Timothy S. Morton, (2010). Media Catching and the Journalist–Public Relations Practitioner Relationship: How Social Media are Changing the Practice of Media Relations.

Social media became important for all because the user can get any information at their fingertips. Early 2000 social media have been spread to all especially for an organization where they can communicate or share the news with their

Social network theories focus on relational ties among social entities and on the patterns and implications of these relationships. Also from Botan, (1992) ; Broom et al., (1997) tells that relationship and relationship-building, as previously indicated, are the cornerstones of public relationships. Furthermore, social network theory approach focuses on the pattern of relationships between social entities which can examine the network by an individual and the organization is included as publics. From Granovetter, (1973); Watts and Strogatz, (1998) stated that given the opportunity to interact freely, social actors create subgroups in which interconnections are more prevalent than connections with others outside that subgroups. In public relations of view, an organization that can achieve public either directly or through intermediaries is traditionally considered a media