Social media has been quite popular for some time now. It has laid the foundation of web 2.0 (Duffett, 2017). Social media has provided a new place for users to congregate and exchange ideas. This has all been made possible by the availability and the speed of the internet. Businesses have used this opportunity to promote their products and services on social media platforms.
Brown (2009) also defined social media as "Web 2.0-based sites which bring different people together in an effective proposal and it guarantees a deeper social interaction, stronger community and implementation of cooperation projects. On the other hand, Kahraman (2010) shared that the most commonly used definition for social media is that, it is an online venue that people use to share their ideas, experiences and perspectives to communicate with each
Social media is a burgeoning form of media just recently being studied. Its ability to connect a wide range of people, including those in a political position of power, is bound to have an effect on the voting populace. Sites like Twitter and Facebook allow for the uncensored opinions of close friends, family members, celebrities, and other important figures to be emphasized in a way that traditional face-to-face communication cannot accomplish (Bennett, 2012). As a result, political scientists have taken advantage of this new tool, attempting to see if social media influences voting patterns, ideological preferences, and even more individualistic political aspects. One change caused by social media has been more public access to politicians.
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
A company also can measure the effect of social media through the number of Twitter followers, Facebook fans, and YouTube channel subscribers. Social media is an emerging trend that also substitutes and complements traditional ways of reaching various publics. Merrill, et al., (2011, p86) found out that the chance to have immediate interaction at all time in any place show
According to the article “Users of the World, Unite! The challenges and opportunities of social media” by Andreas Kaplan and Michael Haenlein (2010) which is to be considered as the seminal article in this institutional view as it consist of maximum number of citations i.e. 994 times [figure (i)] and the article defines social media as “a way of creating, and sharing and exchanging thoughts and ideas through different internet based applications in communities and world (virtually). The article discusses the challenges and opportunities that are faced by the firms, in order to understand social media which is growing rapidly in today’s world. Figure (i): Proof of seminal article The second article “Social media?
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
Public relations is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media. It, therefore, makes sense for PR practitioners to use it to their advantage as much as possible as so it has become an integral part of their practice. The purpose of this report is to find out how public relations professionals are using social media, the impact and implications this new media have on the public relations profession and how public relations professionals value these new media as a means to communicate with the public. Literature
Background of the study Today advertisers actively employ social media platforms to build “positive brand relationships with young consumers by promoting advertising messages on these sites” (Okazaki, 2011). One of the key tools of efficient advertising is the mechanism of targeting that helps segment audiences by filtering the information upon which users are divided into market groups. The problem of finding new ways of targeting audiences and attracting social advertisers to media platforms is a heated topic due to the fact that more social network actors have recently joint the battle for a piece of an advertising pie budget. For example, one of the most popular social media platforms Instagram has recently changed its strict media plan
Social media is defining as the future of communications, Internet-based tools and platforms to improve and increase information sharing countless arrays. This new form of media, make the text, movement between images, audio, video, and the overall flow of information more and more Internet users. Social media not only for ordinary Internet users is relevant, but business too. Social media icons as Twitter, Facebook and LinkedIn platform to create online communities, because they desire with the other members, people can share as much or as little personal information. As a result, they can easily share, search marketing, promoted, disputed, and create a large amount of information.