There are numerous new kinds of online networking that have picked up recently: sites, wikis, media-sharing locales, informal organization destinations, social bookmarking, virtual universes, small scale blogging locales, and so on. Social media affects our lives positively because it makes the world seem smaller, plays an important role in advertising and also contributes to information sharing. In the past, people cannot communicate with each other, if they are in different places and they hardly know about other cultures. It wasn 't until networking and social media took place, for example, Facebook, Twitter, Instagram, Snapchat and others, along with the utilization of smart phones, that we are consistently associated with everybody and depending on. Nowadays, Smart phones that are connected to the Internet all the time are one of the most popularly and amazing inventions in the world.
96). However, with the rise of social media platforms, the theory extended in a social media context, which talks about measuring the content of the medium, and how much social presence it exudes to the external public (Kaplan & Haenlein, 2010). Using Facebook for this study, applicable variables show the language variety in terms of actions made possible by the programmability of the platform which include sharing, liking, and adding emoticons as a way to communicate. Second, a range of communication cues are available such as providing links to different channels on the internet and setting up online polls. The concept of messages being personalized makes it possible for organizations to seek information about their publics through profiles which can help them know more about their audience and communicate with them by mentioning
It constitutes only a small part of what is being assumed about the company and business organization as a whole. So the results out of the social analytics tool may not be fully accurate. More over the fact that social media analytics offers a limited perception of comments, tweets or retweets in social forums as all data is being produced there is not easily available for analysis and reasoning. Most of the organizations do not have access to the real-time stream of Tweets that flow from Twitter each day but only have access to public data available over the social networking
With the rise of social media activism studies have emerged in finding the explanation to this phenomenon such as the case study study by Caroline Sheedy, examined the use of social media in recent cases of activism such as the 2008 attacts in mumbai, the 2009 Green revolution in Iran, and the 2010 earthquake in Haiti but it highlighted the case of the 2011 Egyptian revolution and the role of social media in the movement. It stated that during the protest, activists used social media to plan out protests and spread awareness across Egypt. Communication for planning and information sharing between revolutionaries is important and crucial to a point, but one of the most important aspects is the raised world awareness social media can bring to a cause (Sheddy, 2001, 48). This case study is a clear proof that social media can function beyond its default purpose which is to socialize; social media can be used as a platform to facilitate social change. This study is helpful in the present study because of the use and effects of social media in various social movements and further validated the initial hypothesis that social media is becoming the current trend in facilitation social change.
Social media present a big challenge to organizations, now companies are able to control their communications and marketing via traditional media channels (Strategic Direction, 2010); (Gillin, 2009) the wide range of different online applications enable the “sharing of information, experiences, and perspectives throughout community-oriented websites” (Weinberg, 2009). Any investigation into social media’s impact must take into account the existing influences that are shaping marketing strategy as well. Covering areas such as branding, consumer behavior, relationship marketing, each of these areas are shown to be facing challenges. These then are the reasons why we believe that this topic is important and bears investigation. Social Media has today become one of the fastest and strongest networking and communication tools.
Research proves that as a person increases online activity, he or she spends less time focusing on offline relationships. Virtual distance, a growing problem, is "a psychological and emotional sense of detachment that accumulates...at the sub-conscious or unconscious level, as people trade-off time interacting with each other for time spent [online]"(Lojeski and Westwall n.p.). Detachment becomes a problem with communication skills when a large sum of time is spent with technology. Technology benefits certain parts of social interaction. For example, the Pew Center for Internet and American Life completed a "study [that] challenged common perceptions that the internet pulls people away from local connections, chance meetings in public places like cafes, and neighborhood engagement, instead finding that internet usage often facilitated these types of interactions" (qtd.
In other words, the wealth of using social media in a crisis and its application is still limited in the Arab World. As Zamuom (2013) suggested “the latest protests, uprisings and revolutions in some Arab countries showed the weaknesses of plans, media and communication strategies and tactics dealing with the management of these crises” (p.47). Also, it was clear during these crises the majority of the Arab countries did not have clear plans and strategies to tackle the crisis and manage it efficiently and professionally (Zamoum, 2013). Thus, in the application of utilizing social media during a crisis situation in the Arab countries, it seems more sensible. The study is significant because companies need to understand the significant role that social media plays in crises situations.
The Argument of the Century Technology plays a large role in our daily lives both socially and politically. And that goes especially for social media. Many people link use technology just for its role in social media. Social media and social and political values seem to go hand and hand. Some even value social media over all else.
It’s okay to strive to be like these people, but no one knows what’s really going on behind the scenes. That idea can be applied in both real life and in technology. The use of social media has brought about a new form of bullying, aptly called cyberbullying. Because everybody feels anonymous behind a screen, they don’t
From this study, we can identify whether a social media platform especially Facebook, able to establish a new form of media convergence on how public relations are represented, established, and shared through digital media; and also identifying the effects of digital technology against traditional media. It allows public relations practitioners to see how critical the combination of traditional media and new media in disseminating information and maintain