Michael Dell Entrepreneur Case Study

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1.0 INTRODUCTION

First used in 1723, the term entrepreneur implies qualities of leadership, initiative and innovation in business. Robert Reich has called team building, leadership and management ability is essential for the entrepreneurs. Richard Cantillon and Adam Smith found out that entrepreneur is one of the factor in microeconomics. In the 20th century. Entrepreneurship was studied by Joseph Schumpeter in the 1930s but the term entrepreneurship was coined around 1920 itself. Initially, Richard Cantillon (1680-1734) considered the entrepreneur to be a risk taker who deliberately allocates resources to exploit oppurtunities in order to maximize the financial return.
In recent years, entrepreneurship has been extended from its origins
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Initiative also can be stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking. Michael Dell founder of Dell Computer is known as a initiative.
Michael Dell spent much of his Houston childhood hanging out in computer stores. At age 15, he famously broke down a brand new Apple II computer and rebuilt it, just to see if he could. Being in an optimal state of mind Michael Dell could generate new ideas. His contribution to the computer world, however, was born not from his technical background, but from his ability as Initiative man to see that what needed improvement were not just the computers themselves, but the way in which they were sold.
The process of exploring multiple avenues of actions or thoughts by Michael Dell has made the company recall of four million laptop batteries after a series of reports of those batteries catching fire and stiff competition from Gateway in the mid-1990 's. However, Dell 's successes far outweigh its setbacks. The company 's entry into the printers and servers market was seen as a huge gamble. It has been a notable win for
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Michael Dell portrays integrity and reliability when he realized that the PC world is still young in the world. He seized the opportunity to create and sell a computer that allows Dell to achieve a good profit.
In the beginning, Dell began to sell his products in the dorms at the University of Texas. Dell sell his computers to people he knew in an effort to continue to thrive in the future. He made the sale without using a middle man. His products have been named as PC Limited.
Michael Dell also thinking of ways to make it easier for customers in the business. So, he has sold on-line and via the Internet. So he does not need a large space such as a store for the stock. Customers can also ask the computer specifications they want. His emphasis, however, was not just on good machines, but strong customer support and cheap prices. This make the customers trust in him by his

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