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Swot Analysis In Healthcare Sector

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1IntroBUILDING RELATIONS WITH CUSTOMERS IN HEALTHCARE SERVICES: AN INSIGHT
Abstract
Healthcare sector is considered one of the largest sector in terms of both revenue and workforce employment. The estimated valuation of the sector was close to USD 74 billion as at financial year 2011-12. A large and growing population, a booming economy, rapid urbanisation which has expanded the middle class, rising diseases and increased awareness level has enable the sector to grow at much higher rate. It is one of the most essential services in any growing economy. The Healthcare Industry comprises of hospital services, healthcare equipment, managed care and pharmaceuticals. Healthcare is a universal profession, different from law, business or government and knows no boundaries. It is very different from other services and products. This paper focuses on the structure of healthcare service industry, its growth over the decades, its market potential and opportunities for growth. Further, building relations with customers of healthcare service industry as a strategy for …show more content…

Government can play a pivotal role in formulation of related policies and procedures which would ensure growth of Indian healthcare service industry.
Collaborative Medical Services
One should make the most of the opportunities to collaborate with other nations in the field of healthcare. India’s healthcare industry services touched the heart of Pakistani Baby Noor Fatima giving her a new lease of life has set an example in international relations. Hospitals in Kolkata have queues of patients from Bangladesh waiting for medical assistance. Also, British government is considering to fly long waiting queues of citizens to India for treatment and surgeries. Good marketing efforts could result in diverting patients from African and West Asian countries to India.

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