Reliance Life Insurance Essay
SYNOPSIS:
SCOPE OF THE STUDY:
•The result of this research would help the company to have a better understanding about the consumer’s perception towards life insurance.
•The study helps the company by creating awareness about the consumers of different ages and income levels.
•The study also enables the company to focus the consumer’s preferences and expectations on the product which they offer.
OBJECTIVES OF THE STUDY:
a) To know about the various Investment alternatives that is mostly preferred by the people.
b) To find out the important criteria that people think about before investing in a life insurance policy.
c) To find out whether gender bias involved in investing life insurance or not.
d) To find out the awareness of RELIANCE Life Insurance among the people
CHAPTER -1 INTRODUCTION
1.1 Company Profile:
Reliance Life Insurance Company Limited
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Reliance Capital sees immense potential in the rapidly growing financial services sector in India and aims to become a dominant player in this industry and offer fully integrated financial services.
Vision:
Empowering everyone live their dreams.
Mission:
Create unmatched value for everyone through dependable, effective, transparent and profitable life insurance and pension plans.
Our Goal:
Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below: Emerge as transnational Life Insurer of global scale and standard.
Create best value for Customers, Shareholders and all Stake holders.
Achieve impeccable reputation and credentials through best business practices.
RESEARCH METHODOLOGY:
Methodology is a systematic way of solving a problem it includes the research methods for solving a problem it includes the research methods for solving the problem.
Type of research –
Descriptive research
Data source
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