Renault Marketing Strategy

Nevertheless, its success story is something that the whole group Renault including Dacia can be proud of and can also be used a strategic model to sell cars in developing markets. Renault’s first model in India, the Logan launched in 2007 in partnership with Mahindra & Mahindra was a complete disaster. After the failure, Renault decided to operate alone by building its own factory in Chennai. Renault identified a gap in low and medium-priced SUV segment in India and decided to bring its much-acclaimed model, the Duster to India with some modifications designed to suit Indian market. It took 24 months and countless surveys and analysis to find out the design specification that suit the pulse of Indian customers.

The Most Reliable Cars of this model development started in 1919 by the Willy Corporation and the vehicle had been initially scheduled as Willys 6 hit the market. More luxurious vehicle Chrysler model required to compare with Buick and thus raised Flint Six. The new concept car such Skelton, Cedar and Breer disagree, particularly since some other innovative ideas had been deleted. The open wagons originally had the horizontally divided wind-shield and the achievement was sensational. At the end of 1924, nearly 32,000 cars of this model were sold and the new record was created when the introduction of the new model.

According to their sales figure, more than 60% of their car sales in 2012 are from Europe. Their focus on developing hatchback vehicles are only popular in Europe. In order to break into international markets, they need to develop and innovate new products based on customers’ main interests. The next weakness faced by Peugeot is overproduction of automobiles. From the strength stated above , we could know that Peugeot has operated production plant in many countries.

The Toyota Camry is one model that needs no introduction. As the perennial best selling car in America for most of this century, this five-passenger front-wheel drive design continues to deliver high marks for quality, reliability and durability. 2012 to Present The 2012 Toyota Camry started the seventh generation for this top selling midsize sedan. Early seventh-generation Camry sedans are marked by narrow upper and lower grille openings split by the front bumper. This model has wraparound headlamps and pockets housing the available fog lamps.

The other giants in the game, the Volkswagen Group (11%), PSA (3%), Nissan (8%) and Hyundai (9%) as well as General Motors (11%) and Ford (8%) in the U.S. all contribute significant market shares to the world total, the reasons these players always come out on top are several. 1. Manufacturing & Exploitation

The company was established in 1945 as a family business and also owns the world’s cheapest car Nano . Prior to 2008, the company had limited global footprint and almost negligible presence in luxury car segments. Tata Motors also launched India’s first Sports Utility Vehicle (SUV) in 1991 and India’s first fully indigenous passenger car, the Tata Indica, in 1998. TATA Motors is also listed on the New York Stock Exchange (NYSE) starting September 2004. Jaguar Land Rover: Jaguar and Land Rover were the two marquee brands of US based

 Strong network of dealership.  Ford is excellent in the manufacture and marketing of light weight commercial vehicles, particularly vans. The demand for commercial vans is growing because of the elevating demand for delivery service created by growing e-commerce. Ford’s Weaknesses  Failure to match the production capabilities or sales volume of the top five automakers: Toyota, Volkswagen, General Motors,

The business outlook at Tesla Motors, Inc. (TSLA) is intriguing. While the electric vehicle manufacturer has reported operating losses in every year since its IPO, the company has certainly been exciting auto enthusiasts. Much of the recent interest in the company is due to the introduction of its lower-priced Model 3, a car that could boost the auto maker’s production output by five or even tenfold in the coming years. As an investment, Tesla is an interesting selection, as well. While sales growth has been explosive, the company still isn’t making money.

The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network

As a multinational car company which can be found on every single continent around the globe, a revenue in 2013 of 14,3 billion euros and a profit of 1,9 billion euros makes us the car manufacturing company with the highest profit margin in the whole world. And still our main focus lies on people. We believe that the best engine are highly motivated and committed employees. And that’s why we take care about them by providing apprenticeships and further education to enable our employees every chance they want to and satisfy them as much as possible. By doing this we also try to adjust every single job to the individual stage of life by creating for example a family friendly environment by providing