Rene Magritte's Effect On Advertisement Design

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[Quote]This research paper examines the influence of Rene Magritte on advertisement graphic design. Advertisements are about influencing and affecting consumers’ minds. Advertisement design is an important aspect of the society that directly interacts and affects the people. Hence advertisement design has been shaped by different movements due to their ability to influence the viewer. Surrealism, a psychological based movement in art, argues against such commercial mentality. Nevertheless – states that being able to make people think etc. like surrealism artists allows the creation of {quote] Symbolism – lets one show – present qualities – existed in Magritte’s surrealist paintings- such symbolism many times used in design due to the profound psychological impact. Hence this paper studies the Surrealist work of Rene Magritte in relation to its effect on advertisement design. Although the Surrealist manifesto stands against commercial art and advertising principles, Surrealist artist Rene Magritte has been widely influential in shaping advertisement design to its current state due to the graphics and psychological and symbolic connotations of his Surrealist paintings.

SURREALISM AND RENE MAGRITTE Surrealism as defined by Breton, is “Psychic automation in its pure state, by which one proposes to express –verbally, by means of written word, or in any other manner- the actual functioning of thought. Dictated by thought in the absence of any control exercised by reason.” The

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