ipl-logo

Research Methodology Advantages And Disadvantages

1317 Words6 Pages

Research methodology refers to the design of the study method and processes by which data is gathered for a research project. It includes the blueprint for the collection, measurement, and analysis of data to achieve the objectives of a research project. Research methodology is important in a research work because it specifies the research design.
Here the researcher explicitly defines the operational definitions of the concepts used in the research and defines the variables that have been included in the study. Finally, the chapter examines the different statistical tests used to analyse the gathered data, the reliability, and the validity of the results as well as the limitations in the collection of the data
This section describes in detail the research problem, the scope of the research, the objectives that are expected to be achieved through this study and its limitations. This study does not follow the conventional research methodology. The
The existing CLV models for the e-commerce industry are NBD-Pareto Model, RFM model and Markov Chain Monte Carlo Model. Each model has its own way of approaching the CLV measurements and has its own advantages and disadvantages.

3.2 STATEMENT OF THE PROBLEM To test the validity of the RFM model and the NBD Pareto model in a non-contractual e-commerce scenario using e-commerce transaction data.

3.3 OPERATIONAL DEFINITIONS OF THE VARIABLE UNDER INVESTIGATION

CUSTOMER LIFETIME VALUE The present value of all future profits

Show More
Related

  • Summary Of Slavery By James Henry Hammond

    1160 Words  | 5 Pages

    [derive] the greatest amount of profit.” However, he does not go on to

    Read More

  • Finance Case Study: The Wilkerson Company

    895 Words  | 4 Pages

    The last product that this company produces are the flow controllers. Flow controllers are products that are very customizable but are not as competitive on the market demanding higher prices. The planned gross margin for the flow controllers was 35% with an actual margin of 41.%. There was a significant increase without the loss of any business. The Wilkerson company have a quality leadership team; however, there are some things that needs to be changed for the company to succeed and prepare for potential price

    Read More

  • Amazon: Compare And Contrast The History And Business Model Of Amazon

    1177 Words  | 5 Pages

    Introduction The power and utility of the internet is common knowledge to literate people. It has fundamentally shifted the economic land scape to such an extent that its era is dubbed the new economy (Turban et e, 2011l). At the heart of this new economy is e-commerce. E-commerce is simply doing business online. Amongst the companies at the pinnacle of the new economy and more specifically e-commerce is Amazon.

    Read More

  • Home Depot Financial Analysis

    365 Words  | 2 Pages

    In conclusion, the margin of safety is the buffer between projected sales and the break-even

    Read More

  • Artists In The Music Industry: A Case Study

    1101 Words  | 5 Pages

    A profit and loss statement or P&L is a financial statement that recapitulate the revenues, costs and expenses sustained during a specific period of time usually taken place in a budgetary quarter or a year. The data acquired by this method is used to provide information of the company’s ability or loss thereof to generate profit by increasing revenue (+) or reducing costs (-) or sometimes even both. The year of 2017 has been a rough year for major independent record labels, in terms of the album sales that have continued to decline steadily throughout the past few years due to the presence of other music streaming platforms and according to Amy Macy, “the consumers [began] looking elsewhere to satiate their burgeoning musical

    Read More

  • ALDI: Customer Relationship Management

    1275 Words  | 6 Pages

    Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers

    Read More

  • Strengths And Weaknesses Of Research Paradigms

    1333 Words  | 6 Pages

    This literature review will be covering the topic on research paradigms. There are three major paradigms in the research paradigms which are the positivist paradigm research, interpretivist paradigm research and critical paradigm research. Each research paradigm has its own strengths and effectiveness due to their unique features which are specific to their particular approach as well as weaknesses. All researchers have their own beliefs and methods while conducting a research. Therefore, the ways of research studies conducted are vary.

    Read More

  • Analysis Of Financial Analysis: Whitbread PLC

    3531 Words  | 15 Pages

    This, joined with its great cash-flow, has driven the board to suggest an entire year profit increment of 19.9%. This amplifies its reputation of double digit development, with sales growing by 11.4% in the course of the most recent five years and EPS and dividend per share becoming by 14.7% and 13.5% respectively. (Whitbread Investors,

    Read More

  • Advantages And Disadvantages Of Comparative Methods

    846 Words  | 4 Pages

    First of all, I need to clarify that there is no dominant method of comparison between countries. Every method has its own advantages and disadvantages involving the level of abstraction, the scope of covering, etc. (Landman & Carvalho, 2016).In the early days, Lijphart (1971) called comparing many countries when using quantitative analysis, the ‘statistical’ method and on the other hand, when comparing few countries with the use of qualitative analysis the ‘comparative’ method. But nowadays, comparative studies are conducted to compare similarities and differences across countries and within countries.

    Read More

  • Three Types Of Research Methodology

    700 Words  | 3 Pages

    The term Research Methodology refers to a set of procedures, methods & techniques that are put together by the researchers to obtain a solution to the problems they confront during the collection of data. The researchers look for the most crucial data which is inevitable for the research. Generally there are three kinds of approaches or research methods namely Qualitative, Quantitative and Mixed. These methods are used to gather data and resolve issues that emerge during the process of data gathering. The researcher can bring forward his findings either in the form of quantitative or qualitative or mixed research methodologies only when the data is collected based on the preliminary data gathering process and the secondary data gathering process.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Relationship Between Hospitality And Tourism Industry

    1572 Words  | 7 Pages

    First of all customer means A person who buys goods or services from a shop or business, loyalty means the state or quality of being loyal, faithfulness to commitments or obligations. So Customer loyalty is the key objective of customer relationship management and describes the loyalty, which is established between a customer and companies, persons, products or brands. “Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. “Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.” (Gremler 1996: 171, Abdullah et al. 2000: 826).The individual market segments should be targeted in terms of developing customer loyalty.

    Read More

  • Architect-Client Relationship

    723 Words  | 3 Pages

    When we talk about architecture as a professional activity we do recognise the contribution of different people in the designing process and successful completion of a project. But out of all the relationships among the professionals, a successful Architect –Client relationship plays the most crucial part. Assuming that this relationship can be structured, the researchers have been developing models for a systematic strategy to address the problems and gaps in management of this relationship. In this research, I want to acknowledge the psychological and sociological perspective of this relationship and enhance our understanding of the problems of this relationship.

    Read More

  • Case Study Of Ajinomoto (Malaysia) Berhad

    1437 Words  | 6 Pages

    In addition, the net profit margin of the Ajinomoto Berhad is increasing. I recommend that the investor can invest in the Ajinomoto Berhad as the profit can be made through the investment in the Ajinomoto

    Read More

  • E-Commerce In Mauritius

    1049 Words  | 5 Pages

    Find out the level of e-commerce adoption in the Mauritian retail Industry. II. Analyse and identify the different factors which affect or contribute to the level of adoption of e-commerce (EC) in Mauritius. III. Look for a pattern in factors which influence people's perception and attitudes towards using online shopping.

    Read More

More about Research Methodology Advantages And Disadvantages

Open Document