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Research Methodology In Research Design

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RESEARCH METHODOLOGY:
In this section detailed of data ,research design in ordered to test hypothesis After literature review, identifying variables and developing hypothesis and theoretical frame work this section explain what to do and how to do. Research design offers guideline to researcher to gather and analyze data in order to answer research questions (Sekaran and Bougie, 2010). Collis and Hussey (2009) identified methodology as the “overall approach to the entire process of the research study”. Research methodology is focused around the problems to be investigated in a research study and for this reason is varied according to the problems to be investigated.
Research philosophy
If research reflects the philosophy of positivismthen …show more content…

Primary data is first hand data mostly collected for personal use and secondary data is gathering from existing sources. Most research questions are answered using some combination of secondary and primary data. In this research both types of data is included. Primary data collected from questionnaire and secondary data gather with the help of academic journals and internet for literature purpose.The literature review serves as a basis for derivation of research directions related to impact of augmented reality on consumer purchase intentions and consumer perceptions and their responses towards it. Quantitative research method is used to conduct this study .References are made throughout the study in order to build on the previously established knowledge. Only articles with quantitative studies were taken into account, as the main focus was to survey consumer perceptions and impact of augmented reality. Such an approach towards a literature review (classification based on technologies' effects on users) has been conducted in previous reviews (Varadarajan et al., 2010; Voorveld et al., 2009).The quantitative method implies the collection of numerical data and analyze the relationships between the variables by using standardized statistical techniques (Saunders et al., 2012, p162-163).The main aim of the collect data from our research question that a quantitative method is the most appropriate

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