Research Methodology In Research

CHAPTER 3

RESEARCH METHOD

3.1 Introduction

In this chapter it will illustrates the methodology that the researcher will use in conducting research. Under methodology, its covers a lot of things such as research method, research design, sample size, sampling plan, unit of analysis, measurement/operationalization, data collection and data analysis. In conducting a research, it should follow scientific method so researcher can integrate use of inductive and deductive reasoning. Research method is characterized by the techniques employed in collecting and analyzing data.

3.2 Research design

Research design can be refers as macro framework that was adopted by researcher to deal with questions of internal and external validity. It means that

Convenience sampling refers to the collection of information from members of the population who are convenience available to provide it (Sekaran, 2010). This method is strongly influenced by the people who were contacted. There are several pros and cons of convenience sampling. It is likely to be skewed but can be improved by pre-determining the quota for various populations groups.

Cluster sampling used in studies of people and population in cities is the cluster sampling. The technique is useful as there are obvious and naturally occurring clusters of

Data can be obtained from primary and secondary sources (Sekaran, 2010). Data collection deals with the question of how researcher will contact and gather the required data from the units of the study such as people, firm, things, events and others. The information get by the researchers by first-hand on the variables of interest for the specific purpose of the study is called primary data.

While, secondary data refer to information obtained from sources that already exist. The researcher used questionnaire in this study to collect data. The questionnaire used as a primary data collect the data about the level of society in Langkawi. In a collecting data questionnaire is a very common way because it less expensive. English and Bahasa Malaysia language used in the questionnaires as a medium of communication. It should be designed with the research objectives in the foreground all the time. Researchers also get data from secondary data such journals and books.

3.8 Data analysis

3.8.1 Descriptive