Research Methodology In The Philippines

This chapter outlines the research methodology of this study. The geographical area where the study will be conducted, the design and the population including the instrument used to collect the data will be described.

Research Design The researchers followed the quantitative approach. According to Burns and Grove (1993:777), quantitative research is a formal, objective, systematic process to describe and test relationships and examine cause and effect interactions among variables. This study used a survey research, in which the researchers used purposive sampling to select a sample or subgroup of people and ask them questions about issues related to the study. The answers to these questions will be used to identify the opinions and attitudes

Population and Sampling A research population is defined as a particular section, group, or type of people who is the main focus and capable of a particular study. The study population consisted of all races, age groups, educational status, socio-economic status and prefers to travel using Low-Cost Carriers within the cordoned area of Metro Manila. A suitable sample of 200 travellers was the total of subjects who participated in the research.

Respondents of the Study Subjects, which will be included in the sample, were selected to meet the specific criteria. The travellers were examined, and they have met the following criteria to be included in the sample.

They should: Have traveled using a Low-Cost Carrier Be willing to participate Be 18 years old and older Be mentally fit to understand the study Be of either sex and any

To make the study suitable and compelling, the researchers consulted their adviser on every part of each chapter, especially the questionnaire. After few revisions, the questionnaire was ready for distribution.

Data Gathering Procedures The researchers prepared a request form in case some respondents will require the researchers to submit before the study will be conducted. The researchers were divided and designated to a certain area, such as NAIA Terminal 3 and 4, where low-cost carriers operate. All of them are required to look for people who have experienced travelling by a Low-Cost Carrier. Politeness and respect were considered. The study was explained first before the questionnaires were given. All questions from the respondents about the research were answered. Confidentiality was highly considered. People who refused to answer were forced. Participants were given time to respond and there were no incentives offered for participating in the research. The collection of data started in December, and by the end of January, all the answers were tabulated, and ready for analysis. Statistical computations were done for the results to be more clear and comprehensive and it was through the help of their statistics