Research Paper On Nordstrom Vs Macy

Research Question: Will Nordstrom Outlive Macys In The Next Decade?

The retail industry equates for over a billion dollar business within the United States. Two of the biggest competitors in the market today are Nordstrom and Macy's. I am in personal favor of Nordstrom because its creative layout and splendid selection of clothing portray a sense that is more of my style than Macy's. Although they both offer a great selection of products and I continue to purchase clothing from both retailers which will outlive the other in the far and upcoming decades? Let's break down the numbers, both these retailers sell a variety of clothing brands through large physical stores and through their own retail websites. There are currently 539 full-line Macy stores in the U.S and Nordstrom runs 117 stores in the U.S. and 221 off-price rack stores. Regardless of the

The 116-year-old department store chain has spent decades perfecting its reputation as the customer-service destination through social media and occasional commercials. This company is at the forefront of e-commerce and because of this majority of their ad campaigns are online based. Facebook and Twitter ads help consumers become aware of current popular items that they have. Bryan Galipeau, social media manager at Nordstrom, told Business Insider. "Pinterest is in many ways the world's biggest wish list-and so it also fits well with our goal of having our merchandise show up in our customer's wish lists". Nordstrom uses social media websites such as Pinterest as a platform to gain feedback on what consumers are currently interested in. Nordstrom even debuted their holiday catalog through Pinterest before anywhere else. Their use of marketing activities to build their equity has truly developed and continues to excel throughout