Business English Essay

3

SUNWAY COLLEGE JOHOR BAHRU

DIPLOMA IN BUSINESS ADMINISTRATION

ASSIGNMENT

Module Code : BLAG 0102

Module Title : BUSINESS ENGLISH 2

Student's Name : LIN JUN LIANG

Student's Name : GOH KAI SHEUN

Student's Name : TAI KANG MIN

Student's Name : LIM YUEN ZHEN

Student ID Number : 15033111

Student ID Number : 15027618

Student ID Number : 15034515

Student ID Number : 15012081

IC / Passport Number : 960912-01-6899

IC / Passport Number : 970721-01-6529

IC / Passport Number : 970826-01-7114

IC / Passport Number : 971222-01-6131

Intake : March-15 (Group C)

Lecturer : MS CHONG CHAI HONG

Contents

1.0 Introduction 3

2.0 Content 4

3.0 Conclusion 6

1.0 Introduction

The omusubi (rice ball) exclusive store not easily to

This is because Malaysian have no time on spending their golden time in their breakfast. Omusubi is convenient for everyone who are working or studying in the morning. Therefore, they can enjoy the Omusubi on the road of going to their workplaces or colleges. The best location for expansion is Mount Austin, Johor Bahru. There are a lot of residences, offices, shops, high schools and a college over there. Hence, Omusubi is a good choice for the breakfast of everyone.

Nowadays in Malaysia, Malaysian loves to eat authentic Japanese food and already been adapted by most of the Malaysians. But most of the Japanese restaurant did not really serve much fresh food to the customers and many people wants to eat japanese food as fresh as possible but Beiju Restaurant will be providing fresh ingredients for the customers daily.

Beiju restaurant's menu is mostly sell rice ball, the cost of the rice ball is different based on the ingredients that contains in the rice ball. The price which is slightly expensive will be contain either scallops, salmon etc. The ones which is slightly cheaper will contain either fried chicken with mayonnaise, unagi (eel) and etc. based on what customer wanted to

Nowadays, people have access to the internet almost everywhere in the world. By marketing our Beiju Restaurant online, our business can spread widely and let others know what we are selling and providing instantly. It means our ads can be working for us 24 hours a day at a lower cost compared with traditional method. If in traditional advertising method, our reach is limited to local area populations and highly cost effective for us. Therefore, we are going to do internet advertising for marketing our franchise eating outlet.

First and foremost, we are going to start a Web site with the name called Beiju Restaurant and upload all types of foods and beverages that we serve on the webpage. Moreover, we are going to introduce what kind of rice that used in making the Omusubi and benefits after having it. If customer feel freshly and tasty, they will comment on our website and share to their families, friends through social network site such as Facebook, Twitter, blogs, wechat etc. This is the most effective way to spread and let everyone know about our restaurant within a short period of