Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.
Who is the Nike brand? Nike is a Greek goddess in Greek mythology. The goddess Nike, Goddess of victory, is a very powerful goddess who leads many into battle. Nike has many jobs, duties, and responsibilities. She is in charge of leading Zeus and the others into battle.
Athena, from the root Athens, is the Greek virgin Goddess of wisdom, courage, inspiration, civilization, law and justice, strategic warfare, mathematics, strength, strategy, the arts, crafts, and skill. Athena is a interesting goddess who has a peculiar family history, many interesting symbols and representations, and some legendary stories. Athena is the daughter of Zeus and Metis. Zeus had many children, and Athena’s siblings include: Ares, Apollo, Artemis, Aphrodite, Hermes, and Dionysus. Athena was Zeus’ favorite child.
Have you ever wondered how the company Nike got their name? Well, they got it a very long time ago in the time of the Greek Gods and Goddesses. There was a goddess named Nike and she was known as the goddess of victory. One of her symbols was an olive wreath that also signifies victory. It all started because in America the blue ribbon means first place in competitions.
Nike and and her siblings were close friends of the god Zeus. According to an old story, Styx brought them to Zeus while assembling allies for the famous Titan War. Nike is apparently the daughter of Titan Pallas and the greek goddess Styx and the sister Kratos (Strength). Nike’s real name is Victoria, of course this is similar to the word “Victory”. As Nike is one of the most famous gods/goddesses, it is weird that Nike does not have many mythology stories written about her.
Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention.
. “Nike Inc. was founded in 1964 as Blue Ribbon Sports. It officially became Nike Inc. in 1971; the Nike name comes from a Greek goddess of victory. The company was created by Bill Bowerman, a track and field coach, and Phil Knight, a distance runner from Portland.” (O'Reilly, 2014)
Today, the imagery of the goddess Nike, and her name live on. Today one of the most popular shoe brands have the name nike. Nike (shoe company) has been manufacturing sports equipment since 1978. The name was chosen because nike is the goddess of speed and victory. The Nike sports brand logo has an indirect connection with the goddess Nike.
Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.
The primary goal of most members of Congress would most likely to be re- elected. Most members of the Congress have an advantage because they are able to raise more money and mount a stronger campaign, while having better name recognition and good reputation during their term in office. This may be bad for the democratic government, since Congress wouldn’t really prioritize the citizens. As Congress is the legislative, lawmaking, branch of the United States national government it shares power with the president and the Supreme Court. Being the members of the Congress has the responsibility of making laws for the people, levy taxes, authorize the borrowing of money, declare war, and regulate commerce.
The overall community of people tend to relate to Nike as well established and a trust worthy brand. (Bedbury 2002) states in a study that “the brand idea is no longer confined just to packaged consumer products”. Many well known brands across the world holds a trademark or a signature with their entity. In terms of Nike, the ‘swoosh’ is the trademark that they use.
Zeus cheated on his wife Hera with Leto and that’s how she was born, with a twin brother named Apollo (Artemis). She was born in the island Ortygia, where her mother was being hunted by Hera (Artemis). Artemis also helped her mother give birth to Apollo (Artemis). Artemis asked her dad to give her eternal chastity and virginity and devoted herself to hunting and nature (Artemis). She is the protector of nature,
History Originally established in 1964 by Phil Knight and Bill Bowerman as “Blue Ribbon Sports”, NIKE adapted its current name in 1978 as suggested by Carolyn Davidson, a college student. They also employed her to design the new NIKE logo, paying her only $35 for the rights to use it. Although Phil Knight was not initially fond of the logo, it is one of the most recognisable designs throughout the world today. Along with the new logo design came a new stream of success. They went from $10 million to $270 million in sales4 in the late 70s and are worth billions today
Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.
Introduction Nike is a company that manufacturing, designing, developing and selling about the footwear, apparel, equipment, accessories and services. The location of where the Nike headquartered is in Beaverton, Oregon which is in the Portland metropolitan area. It is one of the world 's greatest producers of athletic shoes and apparel and manufacturer of sports equipment. The company was founded in January 25, 1964 which was named as Blue Ribbon sport by then changed the name to Nike in 1978 which was taken from the name of the Greek goddess of victory. It repetition has been known world widely.
