Corporate Social Responsibility As Intangibles

Research Proposal (Management Sciences)

Corporate Social Responsibility as intangibles, constraints in its operationalization and implementation of CSR strategies in Project Samrah Jabeen [e-mail] 1. Introduction/background

For a long time, Corporate Social Responsibility (CSR) has been taken as responsibility and not asset. Since the mid-1950s scholars have been examining and analyzing concepts and theories concerning the responsibilities of business in society. Yet, little progress has been achieved in articulating and quantifying the CSR as intangible assets. There are many factors which are making operationalization of this concept difficult. A sense making approach is needed to adapt a logic of responsibility leading

Lack of understanding and

As the environment is getting more and more complex implementation of modern CSR strategies is facing challenges. Long term planning is required to develop CSR strategy consisting on a series of deliberate stages intended to achieve particular outcome of CSR. In 1979, Carroll differentiated between four types of corporate social responsibilities: economic, legal, ethical, and discretionary.

Environmental efforts, Philanthropy, Ethical labor practices and Volunteering. All these areas contribute in reputation of a company either in a positive way or the other which ultimately is counted under intangibles. However, the dilemma is business are reluctant to count CSR directly in intangibles as

Considering the CSR as of Intangibles is a hot issue of this time, however, it’s still a dilemma that where CSR lies in intangibles? are powerful drivers, however, poorly valued and articulated. It’s a nightmare that how true these impressions are. There is a high need to link intangibles to CSR agenda. Study is required to evidence how easily CSR can affect intangibles. Taking CSR as intangibles while designing a new project or product. Negligence in fulfilling CSR can question the accountability of a business or

4. Preliminary Literature Review

Nowadays, one of the most commonly used term for CSR is protective measurements to be taken towards society, environment and resources. However, the term CSR is broader than this. It also includes initiatives to be taken for well-being of society.

A preliminary literature review shows that past studies are primarily focused on understanding and modeling a particular type of constraint, such as technological, contractual, resource, spatial, and information constraints. Limited progress has been made on classifying various constraints according to their characteristics in a comprehensive manner. In terms of modeling and resolving constraints, various approaches have been recommended. For example, many CPM-based methods are applied to deal with time-related constraints; knowledge-based systems were used to automate work plan generation; network-based optimization algorithms were developed to resolve constraints; and databases and visualization techniques, such as 3D, 4D, and Virtual Reality (VR), are used to communicate and visualize constraints. What is missing from the past studies is a comprehensive and structured approach in managing constraints in construction