Therefore governments should take charge and responsibility of CSR and corporate should remain points of business and not points of power. CSR helps companies to build their brand name. It helps them develop personal connection with customers. This would lead to creating a loyal customer base. CSR should not be an advertising channel.
A firm’s assignment of CSR begins with economic responsibility and narrows up with legal, ethical and other responsibilities, such as sound judgment. What was found as ethical pursuance and sound judgment in Carroll’s model, it is now indispensible because of the fact that ethical responsibilities are required as much as the economic and legal responsibilities in today’s environment and prerequisite for success. CSR can be seen as a rationale on moral and economic grounds, often companies adopt CSR as a defensive strategy though it can be a part of corporate environment and could be used as an aggressive strategy. (Werther and Chandler, 2006) CSR has a range of participants for sustainability and a positive role in the society (Blowfield &
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. In some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law." CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive
Introduction CSR (Corporate Social Responsibility) standard is always problematic to define. As an approach to manage the variation between organizational behaviors, social values, and community’s expectations, CSR works a tool for strategic issues management. It also becomes a theoretical basis for a company to develop a harmonious relationship with the community (Community Development). Therefore, CSR is the moral responsibility that a company has to conduct for its strategic stakeholders, especially for the community around the operational areas. It is the commitment of a company to account for the impact of its operation in social, economic, and environmental dimensions (Achda, 2006).
2.2 CORPORATE SOCIAL RESPONSIBILITY Corporate social responsibility (CSR) or CSR activity is seen as a complex and contested area, which is rapidly gaining importance from businesses all over the world (Vaaland & Heide, 2008). Mintzberg (1983), refers to Elbing (1970) when he states that the concept of social responsibility has been discussed academically by professors, pragmatically by businessmen, politically by public representative and approached from various angles philosophically, psychologically, sociologically, economically even aesthetically. The complexity of the concept has lead to variations of definitions some boarder than others with no consensus on a generally accepted definition. The difficulty with defining CSR sterns from
Introduction Corporate social responsibility (CSR) is defined as the social responsibility of business encompasses the economic, legal, ethical and discretionary expectations that a society has of organizations at a given point in time (Carroll, 1979) CSR refers to the corporate initiative to assess and take responsibility to operate in an economic, social and environmentally sustainable manner. When companies take effects on the environment and impact on social and they do so transparently, it helps them succeed, in particular through encouraging value creation and social welfare. The importance of corporate social responsibility reporting in today 's business markets is rising, Increased stakeholder pressure requiring companies to be transparent
Social responsibility has been defined as a social norm. In this society, companies from the least to the greatest practice Corporate Social Responsibility (CSR). The management and staff of the corporations are expected to perform the right things as their misdeeds may be held accountable. Furthermore, the corporation is required to be responsible for their member‟s behavior. (Seitel, 2003) According to McWilliams, Siegel & Wright (2006), they claimed that although there are numerous definitions of CSR but the given definition is vague and unclear.
DEVELOP CSR STRATEGY What is a CSR strategy? The CSR assessment generates a base of information the firm can use to develop a CSR strategy. A CSR strategy is a road map for moving ahead on CSR issues. It sets the firm’s direction and scope over the long term with regard to CSR, allowing the firm to be successful by using its resources within its unique environment to meet market needs and fulfil stakeholder expectations. A good CSR strategy identifies the following: • overall direction for where the firm wants to take its CSR work; • the stakeholders and their perspectives and
In the 1960s, we began to see scholars striving to best state what CSR meant (Carroll, 2008) . Among scholars, who contributed to defining the corporate social responsibility on early stages, were C. Walton with his book Corporate Social Responsibilities (1967), which analyses the role of business organization in society, William C. Frederick with the article The Growing Concern over Business Responsibility (1960), which suggests new ideas how to judge your responsibility, as a businessman. Joseph McGuire`s Business and Society (1963) also significantly contributed to the studying
Overlooking negative social and environmental externalities when valuing a company might be equal to ignoring significant tail risk. The risks related to CSR could be grouped into three categories: corporate governance, environmental aspects, and social aspects. Companies that adopt the CSR principles are more transparent and have less risk of bribery and corruption. In addition, they may implement stricter and, thus, more costly quality and environmental controls, but they run less risk of having to recall defective product lines and pay heavy fines for excessive polluting (Palmer, 2012). They also have less risk of negative social events which damage their reputation and cost millions of dollars in information and advertising campaigns.