Company Background: Campbell’s Soup Company was found in 1869. The company’s headquartered in Camden, New Jersey, United States. Canned soup is Campbell’s primary product. After over 140 years, the company’s portfolio extends beyond soup to foods and beverage items such as Pepperidge Farm cookies and Goldfish crackers; Pace Mexican and Prego pasta sauces; Swanson broths; V8 juices and etc. All of Campbell’s Soup Company’s products are divided into three core categories: Soup & Simple Meals, Snacks and Healthy Beverages and all products are demand for convenient, quick, inexpensive meals.
Executive Summary: The Campbell soup company is involved in several difficulties. Although it dominates the soup market, it is struggling to keep people interested in their soups rather than them resorting to other snacks. Through thorough research, they have observed consumer’s responses to the soup in the grocery store. They found that the consumers were overwhelmed by the variety of different soups in the same wrapper lining the isle. Campbell company responded by putting different color on certain lines of soups.
However, the company’s expansion plans are slow. The company should increase its presence not only in the United States but also abroad. Consuming healthy and organic food is a trend that has grown all over the world. The trend is more followed in some countries and region than others. Whole Foods Market should open stores in those countries and regions and seek future growth and profitability.
They also doing many efforts to save the environments Kettle Foods apply their ‘Going green’ concept into their product as well, starting from the ingredients to the packet of the chips. The company uses different strategy and special offering to stay competitive within the chips market. After all being analysis, it shows this product is becoming a growing trend in the market. References Kettle Foods, Inc, Corporate (2009). Available at: http://www.kettlebrand.com/about_us/ [Accessed on 28 Feb 2016] Kettle Foods, Inc, company description (2010).
The world’s biggest producers of cereals Kellogg Co. announced that the profits of the company fell to 16 percent as the sales of the cereal started to slack (Jennifer Bowman, 2014). Kellogg is an organization which provides cereals containing variety of nutrition for a quick breakfast for consumers. They have produced many types of cereals such as Special K, Corn Flakes and Rise Krispies to target different markets. The reason for the drop of sales was predicted to be the influence in environmental initiatives. Kellogg started losing the top position of sales by their competitors which produced healthier option for breakfast.
Kraft foods management with internal research found a problem inside which shows in advertising and marketing they are failing compare to their competitors so they started losing their customers and losing the brand image in the market. Although marketing segmentation can be helpful in food industries because with limiting the goods can get customers satisfaction
Nowadays, in order to sustain longer in the business worlds, the organization or company have to compete against their competitor through the competitive advantages. Building brand equity or strong brands can be considered one of the important elements that drivers of business success as the brand are to be said “the heart of marketing along with business strategy”. As there are many identical products or services available in the market, customer have the opportunity to chose and then select what best fits and the most beneficial to full fill customer’s interests. As the time passed by, customer’s decision processes are not only merely based on simply laying on its fulfillment of the functional needs but also influenced by the emotional benefits
Business Concept: The proposed business plan is a retail business and its focus is to develop and maintain a food chain, which is both healthy and hygienic so that it will help the customers with the issues regarding their health and this place will provide them a healthy environment for them to enjoy. The business model followed here is to fulfill the expectations of the customers. Starting a new business venture depends upon the cooperation between the entrepreneurs and their relationship with the investors (Kaplan & Norton., 2001). The nature of the business is to provide the customers with the best quality of food and at the same time make sure that whatever they are eating is healthy and delicious. The target audience of this food chain
The implication of being such a valuable brand is that, the company is able to innovate or introduce new products at an expedited rate. Compared to other company’s Samsung has significant resources at its disposal, which means it can develop new products and services much easier. In terms of its weaknesses, the company has a poor presence in the world largest markets. Consider in the United States, for instance, Apple iPhone continues to be the most popular brand despite Samsung’s innovative brands like the note galaxy brand (Lunden, 2015). The implication of this weakness is that, even though Samsung is selling more compared to other companies, its recognition in top markets continue to deter its worldwide presence, thus affecting its market share.