Brand Loyalty Essay

Title of Research Proposal:

"The Impact of Brand Loyalty on Student's Satisfaction; A Case Study of Smart Phone in District Vehari South Punjab Pakistan"

SUMMARY OF RESEARCH PROPOSAL:

MY research paper will investigates the impact of brand loyalty, on customer (STUDENT) satisfaction and the other predictors. Brand loyalty was the main variable in whole study. Main advantages of brand loyalty are to create the market for specific brand and the company has the competitive advantages. Loyal customers create positive word of mouth regarding to specific brand. Brand experience, brand image, customer product involvement, Similarity fit, Consumer behavior and customer involvement play a role on the success of brands loyalty. Hypotheses will developed and

Among other brands, industry sources say Samsung imports up to 100,000 mobile phones on average, Voice Mobile imports around 200,000 and Huawei Technologies Pakistan imports up to 40,000 mobile phones. Huawei imports only smartphones.

PURPOSE OF THE STUDY/JUSTIFCATION:

My purpose of study or research work to cover the following subsequent research gap.

First the associations between brand loyalty and its determinants have not been completely revealed. Second the dimensional arrangement of brand loyalty needs further study.

Thirdly outcome of brand on male and female students on brand loyalty and its determinants has not been resolute

The associations between customer product involvements, Customer Satisfaction, Brand experience, Product perceived Quality and, Brand switching cost, Brand Image, Brand Loyalty.

STATEMENT OF PROBLEM: ??

OBJECTIVES:

To examine the relationship between brand image, perceived product quality, brand experience customer satisfaction, and brand loyalty in smart phone.

To study the male and female STUDENTS response on brand loyalty and its