III.1. resource-based view:
Some theories have taken time to be tested and validated to finally arrive to be adopted as an academic theory which is the best consideration of the level of a theory .It is the case of resource-based view .this theory belongs to the strategic management field by focusing on resource use for the determination of performance in a prospective approach. According to Dickson (1996), the resource-based view takes an 'inside-out' view and explained in the context of the position and place in the market why companies succeed while others fail.
The principle of resource-based view discussed the question of why enterprises are different and how they can achieve competitive advantage through their resources.
To answer this
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A firm must have access to the appropriate capabilities to effectively use, or exploit, a resource.
competitive advantage • is generally conceptualized as the implementation of a strategy not currently being implemented by other firms that facilitates the (1) reduction of costs, (2) the exploitation of market opportunities, and/or (3) the neutralization of competitive threats (Barney, 1991).
results from the deployed combination of resources and capabilities (Penrose, 1959).
performance is generally conceptualized as rents (economic profits) a firm accrues as a result of the implementation of its strategies (Rummelt, Schendel, and Teece, 1994).
results from the deployment of resource-capability combinations to produce advantage (Powell, 2001).
Source: table crafted after the analysis of the literature
III.2. The competency based
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All these topics belong to the competency based approach. So much has been written about this topic that we can have trouble understanding the usefulness of this approach.
In general, the competency based approach entails the putting together of all the knowledge, know-how and attitude required for the solution of real life problems or situations. In the business context, this approach is one of the tools necessary for realizing performance and strategic organizational goals of an enterprise.According to Michelmore and Rowely (2010), competency is a concept that has many faces.
This is a concept that can be viewed differently within an organization. Its consideration depends on the strategic and the human resources perspective.
This approach is mainly used in two levels or departments of an enterprise. The human resources and management departments are responsible of the establishment and implementation of competency based approach. All this brings us to the necessity of coordination between these two departments.
From a human resources perspective, it’s necessary for an organization to identify, evaluate and develop key employee’s competences for being more competitive and achieve competitive
2/17/2017: Core competencies that were developed are noted. The candidate utilized Information technology, privacy and data security for maintaining security of data, and evaluating feasibility and profitability competency for evaluation of products and services. 2/17/2017: Application of core competencies relative to ethics of data security, cloud computing technology, cost consideration, timeline, data utilization, risks and licensing were discussed with good details. 2/17/2017: Figuring out recommendations and financial impact of recommendations were the obstacles encountered during Task 4.
Business Assessment An organization must identify its core competencies and strategically align those competencies with its business objectives to achieve success. In fact, C.K. Prahalad and Gary Hamel explained in the Harvard Business Review that the most powerful way for an organization to prevail is for it to “identify, cultivate, and exploit the core competencies that make growth possible” (2000). Lockheed Martin has thoroughly aligned its competencies, business objectives, and key performance indicators, which has undoubtedly contributed to the corporation’s effectiveness.
According to Barney (1991), a firm can be said to possess competitive advantage when it achieves superior performance over its competitors by implementing a value-creating strategy that is not simultaneously being implemented by a competitor. TJ is Barney differentiates simple competitive advantage from sustainable competitive advantage, which is more durable because existing or future competitors cannot duplicate the benefits of the company’s strategy. Recommendations and
Resources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage
? ? Areas to be evaluated Points Earned Possible Points Academic Article -Peer reviewed Journal article 4 Annotation Format -Properly cited the article in APA 6th 2 Author Credibility -What are the author?s credentials and experience?
Apply the concept of VRIN to analyse its value-creating ability. All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage. Great brand identity gives Disney's parks an edge over its competitors. Applying the concept of VRIN (valuable, rare, inimitable, non-substitutable) on Disneyland theme parks- • Valuable-
Expertise is important in the sense that it allows individuals to establish themselves in the society. Not only does expertise help people make a living, but also allow people to make achievement and earn respect. In the articles, the three authors share their insights on the path to gain expertise and the pitfalls to avoid. One point that all three authors agree upon is that expertise is the specialized knowledge or skill acquired through lots of training and practices.
It can be said that by means of organisation’s competitive strategy, it can achieve an upper hand in the business market over its rivals. Competitive Advantage offers a beneficial position to business organisations over rivals in regards of some measure like expense, quality, or velocity. An efficient strategy can help an organisation to achieve an upper hand through commitment to its strategic objectives and the capacity to significantly expand execution and profitability (Bartlett & Ghoshal,
3.0 Concepts 3.1 Resources and Capabilities In order to achieve and sustain competitive advantage, a business needs both resources and capabilities. Resources are assets that are owned or employed by an organization. The organization utilizes and uses these assets to carry out their business operations. Resources can be grouped either tangible assets or intangible assets.
Employees that meet quotas and perform well are rewarded with bonuses based on customer service and sales, in addition to advancement within the company. These procedures and guidelines reinforce the idea that your company desires quality employees that are willing to improve the company and themselves. After a talent philosophy has been developed, a Human Resources strategy must be developed. A Human Resources strategy links the company’s business strategy and goals with the functions of Human Resources. Chern’s Human Resources strategy fits the following description: Human Resources desires to
They have achieved such a success based on the way they have organized their operations. Competencies are very important for an organization to build up on their own. Competencies can be of two aspects namely core competencies and threshold competencies. A core competence can be identified as a unique set of skills or production techniques that deliver a particular value to the customer. A threshold competence can be identified as a quality that need to maintain by the organization in order to remain competitive in the market (Rohwedder & Johnson,
Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.
The competitive advantage received by a firm will likely
However, at the evaluation the unique resources and competencies are capable to deliver the value proposition of the company. It is much difficult in identifying the recognizing driven business capabilities in terms of attaining competitive advantage. The VRIO model is used analyze firm’s internal resources and capabilities to find out if they can be a source of sustained competitive
Resource based view is the tool that is used in order to evaluate the resources that are important for the organisation to make their performance effective. It is regarded as a significant approach that is used by the organisation towards attainment of competitive advantage. The aim of this paper is to evaluate the resource based view literature and then applying the knowledge on the evaluation of a case study organisation. The selected organisation is Zara Fast Fashion, which is analysed with the help of use of RBV towards achievement of sustainable competitive advantage. The theoretical concepts of the resource-based view is analysed and applied on Zara as a real world example.