CSR is important for the multinationals to perform in foreign countries because of the growing competition and other challenges that are faced by an organization; the management theory is used as a tool to encounter such challenges ( Ismail, 2009). Donaldson (1989, cited in Secchi, 2007 :359) CSR also acts upon the firms managerial decisions when there are problems such as clashes, protests and strikes, these lay down the moral values, above profit maximization. Managerial theories performance depends on stakeholders trust, co operation and acceptance. Garrige and Mele ( 2004) Detomasi( 2008) were all of a view that social power drives the social responsibility as the corporation is a corporate citizen, who has investment in the community. Davies (1960) stated that CSR is a political power and therefore must be used responsibly as a business is social institution; its power comes from both within and outside.
For multinationals, CSR plays the role of opening up new market opportunities where multinationals can aid poverty-stricken, less developed companies and open up new customer bases. Cutting edge CSR provides organizations to learn from projects they invest in and to improve their own core competencies. The healthy image of a company gained by practicing CSR also helps retain more and better quality workforce, as they feel more honoured working in a company with socially responsible. Furthermore, with much of the developing world moving towards growing economies, customers value quality, brand image and ethics more than prices. Even in terms of investing and financing, there is a growing trend of shareholders investing in socially responsible companies.
In the recent business world, various strategies re being employed by companies with various aims including that of increasing its competitiveness, increasing the profits as well as increasing its working environment among others. Most companies have engaged in the employment of corporate social responsibility (CSR) as a strategy of increasing their benefits which in return are expected to give the company using it a competitive advantage. Corporate social responsibility is a business practice that comprises of initiatives aimed at benefiting the society and can include various tactics including those of implementing business operations that are greener as well as giving away a portion of the proceedings held by a company to charity. This social
They have greater concern on stakeholder well –being. A firm that decided to ignore the social issues may results in a loss of strategic opportunities ('Shareholder value or social responsiblity? ', 2007). Involved in CSR activities are proven to create good image and reputation for a company. In the long run, it helps a company to increase shareholders’ value and achieve sustainable business
According to Fleming (2012), the company is increasing its long term business prospects which may aid its customers to gain social and economic goal. It is identified that the company has looked up its competitive benefit and examine its philanthropy efforts by the most effective way. According to Geppert et.al (2014), this means company is socially responsible and associated to environmental practice which can also lead to a strong customer and sales loyalty. This may enhance the productivity and quality of the company’s product which retain and attract its workers in order to reduce the regulatory
621), ironically the portion of workers that witnessed unethical or illegal misconduct at work has amplified. According to Journal of Business Ethics, in 2003 the ratio was at 22% with a quick jump into 2005 at a staggering 52% (Andreoli & Lefkowitz, 2008, p. 309) One of the major behavioral science disciplines that have contributed to the development of organizational behavior is management (Kashyap, 2017). So, even though legislation is a major component in that businesses operate in an ethical matter, ultimately - the responsibility lies with the business. Subsequently, having strict supervision to oversee all operations at such demands would more than likely have an adverse outcome in the business operation. So, it is important for the organization to understand, establish and demonstrate a business ethics framework relevant to the company.
A reward for ethical behavior The ethical behavior must be recognized and appreciated and at the time it must be awarded. So it can promote ethics in other employees. Conclusion Ethics in business and in corporate culture has become a critical issue for many companies. There is need to pay more attention to an analysis of unethical behavior in leadership and its relation to corporate culture. Ethical leadership is a growing concept and many large companies are promoting business ethics as their corporate social responsibility.
Legitimacy theory The legitimacy theory relies upon the notion that there is a “social contract” between an organization and the society in which it operates. Therefore, corporations try to legitimize their corporate actions by engaging in CSR activities to get the approval from society (societal approach) and thus, ensuring their continuing existence. The social contract represents countless expectations that society has about how an organization should conduct its operations. The legitimacy theory stems from the idea that for corporations to continue operating successfully, it must act within the bounds and norms of what society identifies as socially responsible behavior. Legitimacy of a firm is dependent on the maintenance of reciprocal
This result in more attention and developments on the human resource management strategies to engage in significantly improved factors in several international firms (Francesco and Gold, 2005). Several academic researchers such as Tietjen and Myers (1998) have indicated how influential human resource management strategies can be. Schwartz and Bilsky, (2008) required that human resources to business can bring important values, different from machinery, employees carry valuable knowledge which can guide firms to the road of successes. Therefore a powerful and effective human resource management strategy can make companies to survive in this modern competitive business
The History of Business Ethics and Stakeholder Theory in America Ethics play a huge role in the global business field, since considerations have to be made on moral practices, values, and judgments that govern the direction and overall success of the company. Consequently, over the progression of history, managers, entrepreneurs, and stakeholders at the helm of organizations have always had the mandate of making moral resolves on matters of ethics. According to Hunter (2003), such an approach to ethical behavior prompts a substantial growth in the organizational corporation, as well as maximizing business profits, and creating a reputable company image (Cutler, 2004). Notably, the overall performances of organizations that take part in unethical