"Introduction." Literature Criticism from 1400 to 1800, edited by James E. Person, Jr., vol. 17, Gale, 1992. Literature Criticism Online, http://www.northeaststate.edu:2061/apps/doc/LUAFCT856282386/LCO?u=norst23489&sid=LCO&xid=8648345a. Accessed 26 Mar.
"Sonny's Blues". 28 Feb 2018. swcta.net/moore/files/2012/02/sonnysblues.pdf Flibbert, Joseph. "Sonny's Blues: Overview." Reference Guide to Short Fiction, edited by Noelle Watson, St. James Press, 1994. Literature Resource Center, http://link.galegroup.com.proxy151.nclive.org/apps/doc/H1420000483/LitRC?u=ncliverockcc&sid=LitRC&xid=63c3f5bd.
2, 2003, p. 205+. Literature Resource Center, http://link.galegroup.com.ezproxy.np.edu/apps/doc/A120395215/GLS?u=hot20953&sid=GLS&xid=747e5ca3. Accessed 26 Mar. 2018 "Gothic novel." The Hutchinson Unabridged Encyclopedia with Atlas and Weather Guide, edited by Helicon, 1st edition, 2016.
As described above, the main purpose for the article written by both authors is to introduce and makes further discussion and argument on how sustainable marketing create values and importance in the consumers perception and its society. According to this article, the writer argues that there is a new era which is emerging and he is referring to this era as Marketing 3.0 (Jones, Peter, et al. 125). In this era, marketing is a value driven process where people are not viewed as target consumers based on demographic factors. Instead, they are considered as intelligent and thoughtful partners who have emotions, spiritual values and feelings.
Literature Resource Center, http://link.galegroup.com/apps/doc/H1420035757/LitRC?u=j094903&sid=LitRC&xid=3d5ff28a. Accessed 19 Feb. 2018. Lopez-Varela, Asuncion. "Metalanguage in Carroll's 'Jabberwocky' and Biggs's reRead." CLCWeb: Comparative Literature and Culture, vol.
169-183. http://mendel.csuniv.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=rlh&AN=5602623&site=eds-live&scope=site Accessed 20 January 2018. Van Engen, Abram. “Advertising the Domestic: Anne Bradstreet’s Sentimental Poetics.” Legacy, Vol. 28, Issue 1, 2011, Pg. 47-68. http://mendel.csuniv.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hft&AN=510064483&site=eds-live&scope=site Accessed 20 January 2018.
As the company continues to grow, they must also keep a strategic focus on the customers when making decisions. Entrepreneurship.org explains that New Belgium’s founder, Jeff Lebesch and the company developed a strategy that accepts continuous innovation to meet consumers needs ( “Adapting to the Market”, n.d.) Some of the company’s values and beliefs that are related to customers are transforming their expectations. This highlighted by the company as they promise to continue innovating, improving and providing a cultural change for all to benefit (“New Belgium”, n.d.).