Initially it was a 22 item scale which later on was reduced to 5 items scale with reliability, assurance, tangibility, empathy and responsiveness (Prasuraman et al., 1991). The major service evaluation tool is SERVQUAL model, and Parasuraman etal. stated that this model could apply to various service contexts. Many tourism researchers use this model to evaluate the quality of services provided in tourism and affiliated industries (Baker & Fesenmaier 1997; Childress & Crompton 1997; Fick & Ritchie 1991; Leblanc 1992; Ostrowski, O’Brien, & Gordon 1993; Vogt & Fesenmaier
Political Political is one of the factor will affect the tourist demand. According to the Applegate E. and Johnsen A. (2007) political factor is mainly concerned with governments and political participation. The methods adopt the government use can greatly affect tourism demand. For examples, exchange control, currency export prohibition, taxation of tourists and residents and visa regulation (Page S.J.
(source 3) Punch, K.F. (2005). Introduction to social research: quantitative and qualitative approaches (2nd ed.). London: Sage. (source 4) Hair, J.F., Babin, B., Money, A.H., Samouel, P., & Page, M. (2007).
We have heard and found many successful examples in recent years that have been truly inspiring. Obviously, we 've seen how startups like Amazon, Uber, and PayPal, etc., have changed the trends of fortune in their favor, motivating millions of young aspiring and young entrepreneurs. Airbnb has become another global platform for investing the travel experience. This extremely popular space has become a real community with many options and opportunities for everyone ... at a reasonable price! Today, we 'll be holding conversations about a key player more than this long list of "most promising startups": Airbnb.
Pakistan which is a most wonderful nation and a place that is known for heartsease and fluke, pulls in a great many customers consistently. It has numerous traveler places with all around rendered city and air terminal hotel. Before 2008, the hotels business benefit large advance because of fuel by the Pakistani tourism industry (Vogel, H. L. 2012) The hotel business in Pakistan is going about as a stimulant the improvement of economy of Pakistan (Memon, N. A. 2010). The mechanical segment is in the period of quick moving economy of Pakistan particularly in modern urban areas like Karachi, Lahore, Faisalabad and Rawalpindi have numerous neighborhood and remote firms which are occupied with gatherings, meetings and classes in the hotels (Haque, N., Ahmed, V., &Shahid, S. 2011).
___________________________________________________________________________ SCHOOL OF MANAGEMENT SEMESTER II, 2015/2016 AMP 352/4 INTERNET MARKETING Lecturer : Dr Malliga A/P Marimuthu Name : Willian Leong Matric : 119956 Industry : Tourism 1.0 Introduction Tourism is defined as the activity of traveling for pleasure. It has become an important sector that has an impact on development of country economy. Tourism industry is inseparable from businesses such as travel services, food, accommodation, transportation and recreation and entertainment. Thus, when the industry thrives, it brings the benefits of income creation and generation of jobs. Therefore, many countries are trying hard to market themselves in order to attract visitors.
The presence of the biggest seaport in the country along with a sound in-road and airway communication system with the capital and other cities is facilitating the growth of hotel industry in Chittagong. Most of the people staying at these residential hotels come with a business assignment for a short time; hence, the key challenge is to create a lasting impression that will lead to repeat purchase or referral of the hotel’s name
Page 7  Mpe, P. (2001). Except from Welcome to Our Hillbrow, pp.1-27, Pietermaritzburg: University of Natal Press. Page 10  Mzamane, M.(1981). “My Cousin Comes To Jo’burg”, in the short stories of Mbulelo Mzamane, Johannesburg : Longman. Page 10  Mpe, P. (2001).
Today the hospitality industry is one of the largest and fast-growing sectors of the economy. The analysis of global trends in the hospitality industry shows that this sector has a high income and rapid growth. The modern hospitality industry is aimed to make a profit from cooperation with their customers. Any tourist or visitor pays money for the comfort that he has been given and every hotel company tries to give their customers the highest level of service and comfort. Unstable economic and political situation caused a number of problems to the hospitality industry.
Tourism has become one of most quickly developing commercial industries toward the beginning of the 21st century. Numerous countries use tourism as a fast and simple answer for combating financial difficulties. For example: the contribution of tourism to financial movement worldwide is assessed at around 5% (UNWTO, 2011). Thus, South African government concentrates its attention on international arrivals and foreign trade which, in turn, bring additional revenue and help to fight poverty. Returning to the 1980s the economy of South Africa made a leap up due to tourism industry and there were over half a million people employed there in the 2000s (Rogerson, 2004).