Restaurant Descriptive Design

In this part of the research we will discuss the different methods of research and types of questions to be able to recommend the suitable method and type of questions for the restaurant study.

Question 2:

The recommended type of descriptive design to the restaurant chain with the reasons and the suitable type of questions to the study are mentioned below: As the restaurant has several branches in the Middle East and the researcher wants to do marketing research to identify the effect of the advertisement and price reduction on the sale of certain type of meals. In order to identify the suitable descriptive research to conduct the marketing research, going through the different methods of research before recommending the appropriate

As this type’s purposes are to identify behaviours characteristics and patterns ( Gottfert,2015). Starting with the observational method which is useful to collect data directly from places where the events or interactions are taking place in class or field setting , as it is on the natural situation and on the real time. For example, the educational research , it is complex and consumes time .( Cotton, Stokes and Cotton , 2010). The second one is the case study method which is very important as it can help the researcher while dealing with complex phenomenon to reach to profound insights and it has special characteristic of high methodological flexibility which leads to consider the case study as a research strategy rather than a simple research model.( Tumele , 2015) . The case study method is ideally used when the research question requires an explanation to something by using the question terms why and how, it is useful in different fields. For instance: political Science, social

The open-ended ones are questions that require the respondent to share his knowledge and opinion in the way he likes according to the question asked. One of its shortcoming that it is time consuming for both the respondent and the researcher. The closed-ended ones are questions which respondent has to choose his answers accordingly and within the different choices that were identified by researchers. It is an easy way for the respondent to choose from the alternative and can quickly complete, fill the questionnaire and facilitate the coding and analyzing for the researcher (Bryman and Bell,2011) . Moreover, the choices of the question can be prepared by using likert-scale for example, which is widely used by professional social scientists to measure personality , attitude and character of the sample of the survey , this method uses five response alternatives which are strongly agree, agree, undecided, disagree and strongly disagree ( Boone and Boone, 2012). The partially open-ended one are like the open-ended questions but the difference relies in the answers which are pre-categorized with adding a final alternative title “others” with blank space with it, this type gives the respondent the chance to add answers the researcher did not mention, also it is easier for the respondent