Restaurant Feasibility Essay
MARKETING FEASIBILITY
One industry that continues to flourish is the food business because man naturally loves to eat. Caviteños are not an exception. Such must be the reason why even in a small city like Cavite City, one finds more eateries and fast food stores than libraries. The Proponent’s love for food prompted the proponents to venture into the food industry in the heart of Cavite City. However, they have to determine the viability of the business by analyzing market’s demand and supply. Based on the survey conducted by the proponents they agreed this restaurant to establish along P. Burgos Ave. The business location is very accessible to commuters so that there are numbers of people who can afford to patronize the business as well. The business’ target market will be concentrating on all the
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Kangkong A
Kuya’sTapsihan&Restobar San Roque, Cavite City, Philippines
Asao Grill and restaurant 193-A, P. Burgos Avenue, San Roque Cavite City
Jenet’s Bar & Restaurant Molina Street Paternos Cavite City
Listed above are the major producers and are big names in the food industry. They attract a vast number of people that patronize their services.
Most of the competitors who also serve Filipino cuisines in the area do not make use of marketing strategies to promote their services. Even so, a lot of Caviteños frequent them to avail their services. A common strength of these decade-old eateries is the quality of the products that never disappoints the consumers.
The food industry in Cavite City continues to grow, although there are a number of businesses that opened and closed along the way, still it is the longest standing. One reason for this is because food is a basic necessity of man thus the unwavering need of man for food.
The planned menu is a comparable to those of the current and potential producers such that it will be appetizing, mouthwatering, presentable and most importantly affordable.
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