Essay On Retail Lending

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PROJECT ON RETAIL LENDING AND CONSUMER SATISFACTION ON RETAIL LENDING PRODUCTS

CHAPTER – I
INTRODUCTION

MEANING OF RETAIL LENDING:

Retail lending is the practice of loaning money to individuals rather than institutions. Retail lending is done by banks, credit unions, and savings and loan associations. These institutions make loans for automobile purchases, home purchases, medical care, home repair, vacations, and other consumer uses.

DEFINITION OF RETAIL LENDING: The term 'retail lending' has different connotations in different contexts. For instance, Basel Committee on Banking Supervision (BCBS) defines retail exposures which fulfill the four criteria of orientation, product,
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OBJECTIVES OF THE STUDY:
1. To observe the services provided by the financial institution or bank regarding retail lending.
2. To know the satisfaction of the customers on retail lending.

SCOPE OF THE STUDY: The scope of this project is to analyze the satisfaction of the customer on retail lending in and around Hyderabad. The study gathers information about knowing the best financial institution and their services for different lending products or loans.

RESEARCH METHODOLOGY: The research methodology has been done in two ways and they are:
1. Primary data: The primary data has been collected with the help of questionnaire which is given to different set people like employee, business people, professionals and other.
2. Secondary data: The secondary data has been collected from various articles, websites, books and other projects on the given topic.

LIMITATION OF THE STUDY:
1. The study is limited and it is only done in Hyderabad and

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