Retail Sector In Pakistan

The idea of a unique shopping experience that has a customer focused service and continuous innovation is once again an idea that is relative to each individual’s personal experiences with Safeway. But does their website support the concept of the mission statement? On the “Our story” page of Safeway’s website, they have a section that discusses Safeway today. The section states: “All of our stores were founded around the philosophy of offering customers the products they wanted to buy at a fair price, with lots of tender, loving care. We still open our doors every day today with that in mind, and because of it, we run really great stores.” (http://www.safeway.com/ShopStores/Our-Story.page) From reading this statement I can agree that Safeway is saying the right thing to support their mission statement for service.

Records show due to Walmart is all around the place, gross domestic prices have gone up in an amount. Even though Walmart set up bad labor and gives bad opportunities to their employees, customers still thinks it is very convenient due to the low price. Since it is all around the corner, it is easy for people to walk in and walk out in any minute. The shopping carts are also a useful tool for customers to pick up their products, they also have small drive shopping carts for disables so they can even come to the store without any help. Nothing is better than Walmart in my opinion.

Metro is the largest wholesale center in Pakistan. It was founded in 2007 and created its 15 wholesale centers within a period of 18 months and metro did their wholesale business merger by July 2012 to start up a long term partnership for both companies. The benefit of this merger was to given financial strength and to combine resources. It is a retailor which mainly focuses on dairy products, fruits and vegetables, bakery, detergents, electronics, grocery, home textile, kid’s world, sweets and chocolates, households and imports. Metro is working with over 2300 employees approximately all over Pakistan.

This encourages a very competitive battle among companies. One way a customer has very high bargaining power they are a regular customer within and industry, purchasing large amounts of that companies output. Buyers are constantly seeking to find the lowest costs. It is so easy for a consumer to switch to another brand if they are at all dissatisfied with the current product. So as a group, the customers of Lululemon have a high level of bargaining power.

They also stated that most grocery stores charge the supplier a fee if their product is put in the shelf but not in trader joe which means lower price (3). They basically said that they keep their price lower than any other stores including their organic foods. Their vision emphasizes in great food with great price. There is another store that is similar to Trader Joe’s Market which is Whole Food Market, they also emphasize the same concept but to my experience, some of their products are overpriced compared to Trader Joe. As they put emphasis on great food, they say their products does not contain artificial flavors, no preservatives, no genetically modified ingredients or MSG.

Panera has done all of those as far as I can tell, I personally do not care much for the price or amount of food they offer but everything else is spot on (many people I know love Panera). Panera has many rivals, much more than normal; they compete from both ends of the spectrum which is probably why they are doing so well. Their market is so large they can handle the pressure from outside. Five Forces Model Factor Analysis Impact Rivals competitive Pressure • Buyer costs to switch brands are low • Competitors are numerous and equal in size and competitive strength • Rivals face high exit barriers Very High Potential Entrant Pressure • High entry barriers • Strong product differentiation • Menus change constantly with

They have more than 130million customer and around two third of the population have taken under their catalog. Argos is large retail company that acquires 170 types of products within. Argos have made the change in the online business by giving opportunity to their customer to buy and pay through online. Argos now have been planning to enter Indian market through their furniture product. A critical analysis on the micro and macro environment will be done on this company with marketing planning and possible risk analysis.

Each of their brands offer a different or unique factor that attracts specific consumers and their needs. Rivalry in the department store business is high because of their current competitors and new ones emerging online. A threat of a new entrants is low due to a high amount of investment required. Because Macy’s is just a store that sells various products, the treat of substitute is high because consumers can get the same products elsewhere. Macy’s two main weaknesses include a slow growth on their return on investment and the high volume of employee

It has launched many superstores which offer groceries and also a good shopping environment. It has been successful in creating a brand name and good reputation as the leader in the industry. Their everyday low prices philosophy was influential in developing the loyalty of customers that prompted the growth of the company. This constancy in price and service empowered Wal-Mart to establish a reputation of loyalty. Customer loyalty has been increased by development of reputation and brand name which has helped in reducing the price elasticity of demand.

In addition, cheaper prices are one of the main reasons I shop online. We get discounts, cashback and coupons, which makes online shopping even cheaper.” She laughed, “How can I ignore the aspect of convenience as a reason to shop online, specially, because the traffic jams and maddening rush on streets during Diwali is a common scene? Also sometimes, the local stores have a limited variety and many popular brands are not available in local markets and malls.” She concluded. “From a range of fine cutlery to exquisite decorative items, online sites have a huge variety to offer and I am looking forward to it.” Ramakant, a professional shares, “With growing kids and huge price rise, the budget is escalating. According to me, to celebrate the occasion, buying utensils is a good choice.