Retailing Activities

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RESEARCH PROPOSAL: TO STUDY THE EFFECT OF PRODUCT-CUSTOMER RELATIONSHIP ON CUSTOMER LOYALTY AMONG RETAIL GOODS BUYERS. 1.1 INTRODUCTION A decade ago, retailing activities in Asia region is a local business that was operated by the local people themselves. This activity is now growing rapidly due to the existence of international businesses, which are dominated by foreigners (The Economist, 2001). Retailing is the selling activity of goods and services to end users for personal, family or household use. Therefore, retailing is an activity that involves more than selling the actual product. Purchasing or using services such as haircuts or dry cleaning can also be classified as retail transactions (Cox & Brittain, 1988). According to Staton, …show more content…

The earliest studies of retailing were conducted by Neville in Pontian Kecil, Johor in 1962 (Md Ali et al., 2005). His research shows that the placing or locations of retail activity is likely to gain a foothold close to the highway, the market and some public places. In the 1960s, there were no any shopping complexes but it does not affect the retail placement on competition particularly to the retails in shopping complexes. It also does not impact the business strategies adopted by them to face competition. In 2010, retail has become an activity that is a part of consumer lifestyle. Based on research conducted by Euromonitor International (2011), retailing in India has become more mature as many retailers are offering well-known brands that have entered the market of the country. They offer consumers a wide range of interesting brand and style. At the same time, the retail landscape is constantly changing and becoming more sophisticated. Format retail, new products and services have been introduced to meet consumer demands that are more intelligent and educated. A simple retail activity has been a part of a certain lifestyle that can be done in three ways: the experience of buying, owning experience and the experience of using. Moreover, users are also more sensitive to branded items and high quality (Shamsudin & Good, 2005). According to a report of retailing in Malaysia by Euromonitor International

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