Non Traditional Revenue Management Model

Cendant Corporation had the pressure to comply with their shareholders and to maintain a stable financial status to prove that they were a profitable organization with a bright company image. Another pressure presented in this case for Cendant Corporation was that for the top management once again. The top management needed to have their financial information seem profitable, therefore pressured the accountant of the company to falsify and “cook the books” to make the financial statements seem actually “profitable” when it wasn’t what It really was. As said in the previous question, income smoothing was used in this case by Cendant Corporation as an unethical practice to make the investors believe that their shares were all bright

Also the accounting research was based solely on a few assertions and developed arguments. Some believed that accounting income numbers had no value because each firm valued them differently and there were no standard procedures across the field. However these assertions were not checked and substantiated by real world environments.

Often a firm begins using sales promotions to differentiate its product or service from the competition. If the promotion is successful and leads to a differential advantage (or even appears to do so), competitors may quickly copy it. When all the competitors are using sales promotions, this not only lowers profit margins for each firm but also makes it difficult for any one firm to hop off the promotional bandwagon. Percy (2008) on the other hand contend that there are costs associated with promotion, and when a promotion is too successful, the unexpected increased costs can have a

What changes were required to implement the Supernova process—for FAs? For Merrill Lynch itself? What were the risks and potential benefits for both? Major change in philosophy and approach on managing accounts of clients, where financial advisor will merely be focusing on long term relationship and profitability rather than acquisition and immediate return. For Merrill lynch change is nature of work, where customer retention and loyalty will be given importance and also resulting in less market errors due to decrease in number of clients and focusing on profitable clients.

ABSTRACT The long term success of the investors not only depends on the narrow financial performance of the companies of whom share they buy but also on their efficiency to manage the ethical questions that will result in image of the company. Many organizations and business investors take this responsible investment as an obligation but with the changing industry scenario and with many Gen Y employees and owners entering the market this responsible investment is actually becoming the core value of the company and also the key reason for the sustainability and brand building of the company. The purpose of this paper is to view the following points: • Statistics on shareholders and investors preferring ethical/responsible investment • Instances of organization’s who invested in unethical industries and there consequences • How can ethical investment contribute to organizational sustainability The data collected and the analysis of the paper would be purely on the basis of secondary data. CHAPTER 1: INTRODUCTION What is Ethical

1.0 Introduction- In a dynamic and innovative industry, people’s minds have been changed in the way they access information by social media. The term social media influences how individuals communicate due to the high quality connection of social media platforms. The restaurant industries adopting social media can market the business and its reputation along with business and customer relationship in order to generate revenue streams. With a number of new social media platforms with large customer base, social media is redefining marketing one-step at a time. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns than offline marketing and a larger reach, social media marketing is a game

Case 7: Designing Substantive Audit Tests: Compensation Plans- Discussion Questions 1) A company profit-sharing arrangement is a matter of auditor concern because it provides an incentive for employees to generate artificially high income figures. These individuals can receive direct financial benefits from the manipulation of reported earnings. This potential problem is even more of a concern in the Lakeside engagement because controls are weak and each store is geographically isolated from the oversight provided by the administrative offices. 2) A sample of tests of controls that Mitchell might have performed in evaluating Lakeside’s payroll system include the following: • Compare the payroll records produced by Sarah Sweet to time tickets

1.Introduction Corporate social responsibility (CSR) is focus of the current business world, consumers pay more attention to the return of the company rather than the quality and price of the product. Recently, the increasingly international corporate scandals have exposed some serious issues on the roles and responsibilities of companies (Brammer, Williams and Zinkin, 2004). According to a report from PricewaterhouseCoopers (Cheney, 2004), companies that ignore environmental problem and social responsibility are all suffer disaster. In order for companies to be competitive in the variable business environment, they must making profits while making the world a better place. Therefore, the performance of companies should not only measured by

Ac-cording to a study regarding consumer’s responsiveness to sales promotions (Rohr et al. 2013), consumers are highly influenced by such price discounts which affect their purchase decision. The interesting or challenging fact is that customers tend to buy any spirit brand, if it is under price promotion, which means that loyalty is not that high, if the price is attractive enough. This problem was faced over the past years, and brands spend a lot of time and effort for making brands competitive enough to assert themselves against its competitors. There-fore, it is vital for the brand to be attractively represented at the point of sale, in-cluding several merchandising materials, which create high visibility.

 It frees CEO to handle corporate strategy issues  Takes advantages of economies of local opertions  Improves functional coordination within target market  Puts clear profit/loss accountability on shoulders of business-unit managers Weaknesses  There exist an ambiguity between what decisions to centralize and what decisions to decentralize  It may leads to costly duplication of staff functions at corporate and business-unit levels,thus raising administrative overhead costs OPPORTUNITIES  Service delivery on-site  Minimum efficient scale in functions or outsourcing  Geographical market segments needed  Low value-to-transport cost ratio THREATS  Can results in duplication of staff services at headquarters and district levels,creating cost disadvantages  Adds another layer of management to run geographical units  Greater difficulty in maintaining consistent company image/reputation from area when area manger exercise strategic freedom. ACQUISITION AND DIVERSIFICATION 