ipl-logo

Swot Analysis Of A Restaurant

1403 Words6 Pages

A revolving restaurant is a tower shaped eating space which is designed to place at the top a big circular revolving platform which operates like a large turntable. The building remains stationary but the dining process is carried out on the rotating floor. The rate of revolution varies from one to three times in an hour and enables the people having their dinner to enjoy a panoramic and beautiful view without leaving their seats. The slow speed only requires very less power. Restaurants of such kind are often located on upper stories of hotels, communication towers, shopping block and skyscrapers.

HISTORY ABOUT REVOLVING RESTAURANT:
Emperor Nero had a rotating dining room in his palace Domus Aurea on the Palatine Hill with a magnificent …show more content…

The revolving effect will help them to view the entire city while enjoying their favorite food. It will give them the soothing and refreshing effect and they will feel quite different from any other normal restaurants. Moreover, the atmosphere and food of our restaurant will leave highly positive and pleasing impact to the customers enjoying their favorite food along with their favorite and melodious songs. The employees will also be trained with extraordinary customer service and will be given powers to make decisions that would be made for the well being and success of the …show more content…

We have the following target segments that would contribute the growth of our business. Those are:
Business executives for doing their company meetings in rich environment
Youth and Teenagers
Families
Couples
The people with age group from 15 to 60.

MARKET STRATEGY AND IMPLEMENTATION:

Our main attractive strategy is to have a revolving restaurant so that people could enjoy the beauty of their surrounding along with the delicious food.
We are looking forward to be successful by providing delicious and tasty food with happening environment.
We want to build a strong and powerful identity and for that we are planning to do a grand opening.
For advertising, we would call a famous celebrity for inauguration.
We will create a appealing and friendly environment for our customers.
All the items in the menu are moderately priced.

MARKET PROMOTION:

Online Advertising like on facebook, twitter etc.
Radio, Newspapers and magazines
Televisions
Posters.
Yellow Pages.

SALES STRATEGY:

Our sales strategy would be requiring consistently high quality food, service and awesome atmosphere. We could achieve this in the following

Show More
Related

  • Chick Fil A Essay

    1108 Words  | 5 Pages

    Chick-fil-A is part of the competitive fast-food industry focusing on efficiency and customer experience. Their target market is largely focused on middle and upper-middle class. Chick-fil-A’s prices are not the cheapest, but they make up for the price increase by their customer experience. Some of Chick-fil-A’s competitors include McDonald’s, KFC, Raising Cane’s, and Wendy’s. (BModel) *NOTE* - I am leaning towards Internal Growth Strategy so this paragraph will be longer once I decide!

    Read More

  • Ella's Kitchen Case Study

    784 Words  | 4 Pages

    I will take the time to make sure that I know what communication channels I will use. For example, email, direct mail and pay-per-click advertising could be useful tactics to use. Using these steps can help with creating future campaigns. In order for me to get the results that I want it will take some planning and coordinated

    Read More

  • Panera Bread Competitive Analysis

    169 Words  | 1 Pages

    This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    The activity of LVMH is mainly focused in luxury industry and its spectrum of products is divided into five generic fields: • Wines & Spirits • Fashion & Leather Goods • Perfumes & Cosmetics • Watches & Jewellery • Selective retailing According to the financial report of LVMH as of 2013, below are the revenues generated across the above mentioned fields. It can be observed that the Fashion and leather goods have consistently generated the maximum revenue for LVMH accounting to over 33%. Porters Five Forces Framework Fashion and leather goods have generated the most revenue for LVMH.

    Read More

  • Dymocks Mission Statement

    1496 Words  | 6 Pages

    Business Name: Dymocks Booksellers Dymocks is the leading bookseller in Australia and is recognised for quality advice, value for money, professionalism and customer service. Dymocks has been franchising for over 30 years and would like to secure the vacant store in the shopping centre. Dymocks’ mission statement is “As a family owned business and the oldest Australian owned bookstore, Dymocks prides itself on meeting the leisure, learning and gift needs of all booklovers by offering superior customer service and an enhanced book buying experience.” Legal Structure Legal structure of a business determines who shares in the profit and losses, how tax is paid and where legal liability rests. The legal structure of Dymocks will be a sole trader.

    Read More

  • Examples Of Ethnographic Observation

    765 Words  | 4 Pages

    It is open during lunch and dinner hours. Inside, there are many tables that sit around the restaurant and are covered in white tablecloth and has flowers placed in a clear vase. The walls are bright coloured that create a vibrant mood as people enjoy their meals with an almost inaudible music.

    Read More

  • Crescent Pure Case Study

    1405 Words  | 6 Pages

    Identify the target customers  Marketing techniques should de clearly defined  Proper website should be defined  Unique logo and product designed.  Share for expert opinion  Create a social and proactive strategy According to the literature

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The target market of louis Vuitton in divided into two key segments, the wealthy middle aged women from 35 to 54 years old is the first segment while the fashionable young female adults from the age 18 to 34 years old who have income saved to buy one wishes. Average customer of Louis Vuitton are high level & social class people who are into fashion and very conscious as well. High social status is achieved by owning such products from Louis Vuitton. Demographic Segmentation Louis Vuitton has used Demographic segmentation to segment the market.

    Read More

  • Starbucks Target Audience Analysis

    1087 Words  | 5 Pages

    Starbucks’ target audience is not gender-specific as it included both males and females. The age bracket for adults are between the ages of 25-40 years, and children aged 2 years and above. The adults in the target audience are married, and with children. From a social class viewpoint, affluent families are prioritized, focusing on households with middle to high income. Additionally, these are adults that have graduated tertiary education and are now urban professionals.

    Read More

  • Case Study: Student Biryani

    1651 Words  | 7 Pages

    We enjoy market leadership and are fast expanding. We have the largest franchise network of outlets within the country, having presence in all major urban centres, and are prepared to explore market potential in Gulf, UK, USA and Europe soon It’s a long history of 40 years of hard work, perseverance and passion. The idea of establishing Cafe Students was conceived and materialized by Haji Mohammad Ali (Late) in 1969 with very humble beginnings. It all started from home cooked Biryani and a few other dishes served from a small eatery located in the middle of the city, Saddar, Karachi.

    Read More

  • Swot Analysis Of Giant Supermarket

    1051 Words  | 5 Pages

    Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.

    Read More

  • Samsung Target Market Analysis

    1213 Words  | 5 Pages

    Segmentation and Target Market Paper Positioning Statement Healthier lifestyle is adapting throughout the world now days. Best physical activities, conscious upon healthy eating, making it incorporate to each other. While work out, people are more into use of technology to monitor their heartbeats and to check over calories burned. Moreover, they maintain manually written records, their readings to track about the level they are going good which they calculate through heat rate monitor.

    Read More

  • Swot Analysis Of A Call Center

    1378 Words  | 6 Pages

    A call center is a central place or a network of placed where telephone calls are handled by an enterprise. A call center has the ability to handle a considerable volume of calls, forward those to qualified agents, and log them. The standard processes and the related performance measures in a call center are analyzed by using simulation methodologies.

    Read More

More about Swot Analysis Of A Restaurant

Open Document