Rhetorical Analysis In Thank You For Smoking

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The film Thank You For Smoking focuses on Nick Naylor, spokesman for the Academy of Tobacco Studies. A man who twistes people’s words to get his point out, sending the message of the use of cigarettes. He comes up with strategies with his friends, Polly Bailey, spokesman or alcohol and Bobby Jay Bliss, spokesman for firearms on how to make dangerous products be more appealing to the American public. Naylor visits Jeff Megall, Hollywood agent to make a movie with a celebrity smoking. They think it would gain the attention of the audience, if they see a famous person smoking they will want to try it out as well. After, the tobacco company faces some challenges resulting the use of cigarettes, Ortolan Finistirre, Senator come into an argument over if the packaging of cigarettes should have a picture of a skull and crossbones. Tobacco has been a global dilemma for many years because of the smoking health effects, in the movie there are some rhetorical situations that have been breached in the business ethics. Firstly, Naylor uses his words in a way to manipulate people and the truth. Ethos is used in Thank You For Smoking when he says to his son, “ I don’t have to prove I’m right. I just have to prove you’re wrong”, Naylor always proves himself right by making others be wrong. Since no one can…show more content…
Inherent good is when Naylor says he need to pay his mortgage, he wants to live comfortably but for that to happen, the publics needs to start smoking either it’s teenagers or adult he does not care. In order to have a higher order good at the benefit of a lower order good, the way Naylor thinks is an unethical action he thinks for the company and his own living style with a good mind but a good which can be harmful for the rest of the
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