Rhetorical Analysis: Kill Cliff

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For my mood board I chose the company Kill Cliff. Kill Cliff is a big recovery drink company in the CrossFit community. I chose to include their logo, color palette, slogan, and their purpose. The logo for the brand is the words Kill Cliff in orange with a bullseye behind the words. This logo marks who the company is and what and their associations are with a product, organization, or some group (Ryan, 2012). The company was started by a Navy Seal, he stays true to his roots by donating a percent of every purchase to the Navy Seal Foundation. This is where their purpose comes in I chose a picture of a serviceman with a weapon and a kill cliff because it shows more about the companies purpose that I previously mentioned. The text states that,

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