National Geographic, also know as NatGeo, is a Magazine, TV channel, Non-profit organization, as well as a website. Being around for many years the name is well known and respect by many people. National Geographic generally discusses different topics pertaining to culture, nature, science, photography, travel and much more events occurring throughout the world. As of means for this analysis of a publication, the focus will be on the National Geographic website homepage. Its homepages lures viewers in by generally focusing on emotion, witty logic, and the ability to generate mix genres. NatGeo, successfully maintains credibility and its countless viewers by continuously adapting to what people want and the format they want it in. Going above …show more content…
Some of strategies are obvious while some require more explanation. When understanding Pathos, which focuses on the emotional aspect of the website, the viewer must use a combination of the photography and articles presented in the website. NatGeo uses pathos by providing videos and images within every story which allows the readers to feel more connected to the main point the author or photographer wants to get across. For instance, If the article is humorous the author sometimes includes catchy quotes or captions to better connect with its readers. If the article is sad, the photographer embraces the concept of facial close ups or of children before telling a heartfelt story that follows. In a youtube video short film by National Geographic (2016), which about Sea turtle conservation on the solomon Islands, NatGeo includes soft violin voice to be played in the background as viewers witness sea turtles hatch and return successful to sea. Depending on the article, the picture, music, video, captions, and words will all match in order to impact the viewer in some emotional way. After pathos it is important to consider logos, or logic behind the website. NatGeo has a layout design specially to be short, factual and interesting. Being on the web, a formal scholarly layout would not keep the attention of readers and in fact change the audience from a broad to a narrow audience. Also incorporating social media has a major impact on the rest of the logo platform. Not only is technology improving but social media is too. With millions of people owning a smartphone or being apart of social media, it allows articles to be seen by people who typically aren't interested in paper magazines anymore. The last thing to consider when exploring rhetorical strategies is ethos, or credibility of the source. National Geographic is a well known organization that has been around for years. Not
Activity theory, as interpreted by Ph.D. candidates, Wardle and Kain, is a process that attempts to see all aspects of activity such as social interactions and use of writing and language to achieve goals. This theory is award winning. Activity theory states that for a system to be effective, the rules, community, subject, division of labor, and motives must be reasonable. These components are shown through the chosen tool of communication most often. When one area of the system is corrupted, the tool will no longer function correctly in order to communicate or achieve its goals.
In the intercalary chapter number 25, Steinbeck shows the decay of morals and also physical decay in the chapter. He contrasts land that is used naturally for its nutrients, and land used, or in Steinbeck’s eyes, wasted for profits. The chapter has some apocalyptic overtones throughout. Steinbeck uses vivid imagery and harsh statements to convey his message. The chapter seems to show how there are consequences for interrupting the lands life force to line ones pockets.
Pathos is commonly related to diction and tone, which collaboratively invoke an emotional response from the audience. Strong wording helps persuade the readers because diction and tone, if done correctly, can induce an extreme emotion; thus, making the audience feel passionate about the topic. To exemplify ethos, logos, and pathos, let us explore a recent discussion in my political policy class: performance enhancement
You've likely seen celebrity trainer Jillian Michaels putting people through rigorous workouts to lose weight but when it comes to shedding pounds, Michaels says diet is more important than exercise. In fact, she says it's critical. "You can eat your way through any amount of exercise. There are those great little factoids online that put this in perspective. For example, 1 small fries is equivalent to 30 minutes on the treadmill.
Kathryn Stockett successfully uses rhetorical devices to get the reader to feel and understand the perspectives of the protagonists. Stockett uses pathos, ethos, and logos in her book, since the book about social injustice. The topics in the book range from inequality of the sexes to social classes and racism, Stockett is successful in getting the reader to reflect while reading the book and the themes of the book have a clear presence. We see Stockett use ethos and pathos in the very first chapters when we learn that Hilly doesn't like Minny and Minny doesn't want to say why at first, but the incident with Ms. Holbrook was affecting her chances of getting a job because of the influence Hilly has over this suburban society. In some instances where Stockett uses ethos, pathos is also included in her writing.
The author used logos through whole article, he started with the Common Ground Country Fair and he taught about all the things that related to the fair. Then he also end with the fair. It makes audiences feel clearly with his article. He also used pathos and ethos when he was writing through the article. Therefore, the author uses of pathos, ethos and logos in the article and make it not only attractive but also credible and logical.
Logos uses research-biased evidence in order to help prove the main purpose of the article. Heath uses logos to assist her in displaying the evidence that there are prominent benefits of watching silly videos. For instance, an example of logos utilized by Heath represented in the article is “Research psychologist Acacia Parks, chief scientist at Happify Health, a digital mental health company, explains that to complete a task, we need both positive and negative emotions.” (Heath, 590). This shows the reader that in-depth research was conducted in order to produce a more persuasive article.
The film features dramatic reenactments of the algorithms used by social media platforms to keep users engaged. These scenes are visually striking, and they effectively illustrate the ways in which social media companies use data to manipulate users. The film also uses graphic design to highlight key points and statistics, making the information more accessible and memorable for the audience. To continue the mode of senses used within The Social Dilemma, sound is another rhetorical strategy used.
The writers accurately depict ethos because they represent multiple viewpoints and they have connected themselves to the topic. Pathos is used in the document because they expressed their emotions for
Past leaders such as Andrew Jackson, Adolf Hitler, Benito Mussolini, and Marc Antony are evidence that society does not reward morality and good character in leadership. Society is drawn to leaders that have good rhetoric, propaganda, and charismatic personalities, and society supports them despite their immorality. Society is concerned about stability more than the morality of their leaders and will support immoral leaders in times of crisis to provide stability. In history there have been multiple leaders that have used rhetoric, propaganda and charismatic personalities to gain power, despite their morals.
Pathos is used on almost every page to enforce the image that they are trying to set when a reader is viewing their page. In every product page of the website the first thing that clearly stands out is the statistics of each product. This spans out form the car lineup to their sustainable energy products and services because it gives the reader assurance that they are getting the best products if they buy from them. In each car model, the reader can see the mileage on a single charge, the speed from 0-60, and other premium features that are offered which is followed by the convenient placing of "Order Now". This indicates that the company wants to show off the success in innovation that they have acquired in each of their products.
The use of ethos, pathos, and logos in any type of writing or speaking can create a commanding and arresting effect on the reader/listener.
Ethos, logos, and pathos are forms of the rhetorical choices the author used to further convey her argument to her audience. Her use of ethos is noted in the beginning of the nonfiction piece, where she discusses her career as an author and newspaper writer; she lists her credentials and gives the readers information about her life. Each of the footnotes Ehrenreich inscribed at the bottoms of pages in the book serves as a use of logos; they are statistics and historical records providing data about companies, labor laws, and other information pertinent to previous passages. Pathos involves the author appeals to the audience’s emotions, and Ehrenreich achieves this when describing her co-worker's lives. They have limited time with family and friends due to being occupied full time by their
Instead of using the rhetorical appeal of logos, pathos becomes quite prominent. A friend “settled on a Mercedes SUV, with a Global Positioning System… vehicle provides a map” (26-27). As the story continues, “” The salesman’s jaw dropped when I said I didn’t want a backset television”’ (29-30). This friend of his was growing increasingly dissatisfied with the influence of modern technology into the life of her daughter. This sets the stage for when it is stated that “parents who will pay a premium for a little backseat peace” because parents want to children to be “on their Playstation without bothering the driver” (41-42).
Often known as the Father of American Literature to many educated individuals, Ralph Waldo Emerson in his oration “The American Scholar” brilliantly provides a sublime example of how Emerson earned his title through the appliance of diction, syntax, allusions, and many other rhetorical devices and strategies. Indicated towards his highly educated audience, the Phi Beta Kappa Society, Emerson introduces the idea that the common class and common concepts of everyday life are becoming the future of art and literature through purpose, credibility, and tone. As many great writers, Emerson does not simply tell about his idea, but instead uses rhetorical strategies to help show his central point, one such strategy being purpose. Being focused on informing his audience of the coming days, the use of purpose can be