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Rhetorical Analysis Of Advertisement By Axe Shower Gel

1394 Words6 Pages

Selling a product ? No problem! Use a woman and have her use minimal to no clothes at all. Now in the present day, advertisements are using a womans body of all kinds of ethnicity, as sexual objects to sell and promote their product. In this essay I choose an advertisement by Axe that shows and identifies about gender roles and sexuality. This advertisement is intentionally going towards men to buy and use this product. The advertisement by Axe has many visual things you can interpret in, however this essay will show you in debt a rhetorical analysis that you will view this advertisement differently, and think about the rest of the advertisements that go on television and magazines, also three readings I had read that talk about this situation …show more content…

The products in the advertisement is Axe Shower Gel. In the advertisement you can see this ad is intentionally going towards men in the age of 16 to 25 years old. In the advertisement, there is a man showering with the product Axe shower gel and it is showing you a reason why you should buy this product because it will help you get with someone like how it shows in the ad, a woman in the right. When I first see this advertisement, the very first thing that pops into my head is,why is the ad making her cover herself with whip cream?, I assume the man and the woman in the ad are going to meet up later, they both look the same race and the same age range. Many thoughts go to this advertisement which leads to appeal …show more content…

In an essay that I read called “ Two Ways a Woman Can Get Hurt” by Jean Kilbourne, she also expresses herself in her essay how women are being treated in advertisements. However she also specifies how ads can be misinterpreted by viewers, in this case women. In her essay she talks about a similar advertisement to the Axe shower Gel. The advertisement she talks about is the Old Spice deodorant ad, in this advertisement there is a man who is on top of the woman, the advertisement has the word “NO” in big bold font. Kilbourne first talk all the negative about this advertisement but throughout her essay she then remarks how “women don’t really mean the word “NO” when they say it, that women are only teasing when they resist men’s advances” (424). While it is true that woman do tease and joke around with men, it does not follow that woman should be used and treated as a sexual

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