Persil Advertisement Analysis Essay

Try to think of colorful, buoyant things in this world. Rainbows? Flowers? Animals? Our clothes? Unfortunately, all of these things will eventually fade. That is exactly what’s being advertised in this ad by Persil, a European cleaning brand. The product that they are trying to advertise specifically is detergent, and how their detergent can protect our clothes from fading. In this ad, they delivered the message through an analogy between a flamingo (an animal that is endangered), and our radiant clothes. The message that they are trying to emit is simply the fact that endangered animals need protection, just like our colorful clothes.

The product the company is trying to promote is very affordable, and they used very simple design, nothing too glamorous, showing how it can be used by regular people. The ad’s target audience is predominantly women aged 18-54 that is responsible for the household’s laundry. It can be used by people in the middle to lower class category for their economical price.

subsequently, this ad is well-designed and is really good, it also uses two persuasive techniques; pathos and logos. The logos can be seen from the analogy that can be seen clearly in the ad. They compared endangered animals to our fading clothes. What they are trying to say is that our clothes should be

Fear can be seen in the ad because the ad associates this ad with things that customers wouldn’t like. They associated this ad with the extinction of animals and the fading of our clothes. Therefore, customers would wanna buy this product quickly, before any of these things happen. The analogy can be seen clearly on the emphasis of the ad. They made an analogy between our colorful clothes and endangered animals. Although the comparison is a little extreme and radical, it is still an analogy about how both of these things slowly