Infomercial Advertisement Analysis

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The infomercial is appealing to our specific audience (people who enjoy literature and fictitious novels) due to the unique combination of a service which delivers a mystery box of books to the customer fast and cheaply while also retaining the thought of the customer and their preferences. The infomercial also hosts a large basis of logos as it is assumed that people who enjoy to read are generally more intellectual. Through the effective use of “scientific data”, logical reasoning, and other aspects, the infomercial appeals to the readers watching the advertisement by emphasising that there is no better alternative than the product. Besides the logos based advertisement, the infomercial has details about how everything works and pushes for credibility with the usage of generally known authors/books to make it seem like there is no real downside to the subscription given that good books from good authors are assumed to be in the mystery boxes. The infomercial uses ethos, pathos, as well as logos in different…show more content…
The product is mystery box of sorts, one of the visuals is a mystery box that is opened to show the reaction of a customer. A catalog is talked about in the infomercial as it is a part of the process of the “wonders” of the product and that is also incorporated into the visual aspect of the advertisement. The visuals chosen for the infomercial are interesting because it shows what the product is and establishes ethos in a way as the commercial shows the actual product. (If we can get it) The last visual is a lab coat as the presentation consists a noticeable amount of logos; the lab coat assists in establishing ethos too. In all honesty, who doesn’t believe a person stating facts when they have a lab coat on? It could also be noted that the visuals are appealing because they are not coming from random places and they target the objective of showing the wonderful
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