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Rhetorical Analysis Of Bad News Send A Human

1251 Words6 Pages

The article Bad News? Send an AI. Good News? Send a Human by Aaron M Garvey discusses how the way consumers respond to negative and positive offers is influenced by whether the market agent is artificial intelligence (AI) or a human. AI has become very important in the workforce and is making companies more efficient. The study found that when an offer that was worse than expected was proposed, consumers respond better when dealing with an Artificial Intelligence agent by purchasing more frequently and often and having better satisfaction from survey records. On the other hand, when an offer is better than expected, the consumer responds more positively to an agent that is human. (Garvey, 1) The article outlines the reasons and ethics behind this phenomenon. …show more content…

It goes in depth about the benefits of AI, including the lack of having to pay for labor, and increased efficiency. This idea is developed by bringing up a real world scenario: when Ubering to downtown, an AI agent send an offer of triple the fare for the way back. (Garvey, 1) The author uses rhetorical questions to not only help the reader understand the purpose but hook the reader to continue reading the essay. The author uses good examples to help readers who are unfamiliar with AI understand. The author’s charts aide those who learn well visually. (Garvey, 14) Garvey attempts to expand their audience by applying his research to everyday consumer life as well as providing descriptions and definitions to complex words and concepts. His rhetorical effectiveness is enhanced through his organization, implementation of many strategies to improve credibility, as well as use of emotional language to balance out the otherwise technical

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