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Rhetorical Analysis Of Coca Cola

484 Words2 Pages

Ruhi Patil
Ms. Arndorfer
GT ILA 8
16 February 2023
Coca-Cola’s Rhetoric in Advertisements
Coca-Cola has come far from its first recipe - red wine mixed with cocaine. Today, Coca-Cola has become one of the most popular soda brands in the United States, competing with brands like Pepsi. Their popularity partially comes from their rhetoric when advertising their products to soda drinkers. Using rhetoric, they attract customers and make profits. Coca-Cola’s rhetoric attracts soda drinkers using an emotional appeal towards a lifestyle of luxury.
Some may argue that Pepsi’s rhetoric outclasses Coca-Cola’s because its rhetorical question inclines the audience to feel ready to step outside their comfort zone and dare to consume another soda brand’s drink. However, the allure of luxury and status that comes with Coca-Cola’s advertisement exceeds Pepsi’s rhetoric. Coca-Cola’s advertisement persuades more people to purchase their product than Pepsi’s by appealing to a certain lifestyle. …show more content…

The champagne flutes along with Taylor Swift’s pricey attire and lifestyle of popularity push the idea of affluence into this advertisement. Expensive commodities suggest a higher social class which draws people in because people are attracted to the concept of wealth and the status that comes with it. Coca-Cola also uses the phrase “Stay Extraordinary” which implies that if you have this product, you are extraordinary- just like Taylor Swift and her wealthy lifestyle. People revere Taylor Swift and want to associate themselves with her lifestyle. The idea of an elevated status tempts people into purchasing

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