Rhetorical Analysis Of Covergirl

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The pressure to be beautiful is an overwhelming wave that is rushing over the youth of today, particularly with girls. Girls are taught from a young age that in order for them to be worthy they must fit into a narrow, and often unhealthy, mold. Leaving many young girls vulnerable, and searching for a way alter their appearance in order to fit said mold. Covergirl, an American cosmetic brand, capitalizes off of that insecurity. In 2010 Covergirl launched a commercial featuring Taylor swift that utilizes Ethos, Pathos, and Logos; with the goal of persuade makeup wearers to purchase their makeup over other brands. Debuting in the early sixties, Covergirl is perhaps one of the most credible and well-known household makeup brands, and is well aware of its reputation and confidence it holds over its audience.…show more content…
They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product. Even Covergirl's name plays on one’s emotions, as the name of the company itself refers to a woman who is beautiful enough to be featured on the cover of a magazine. again implying that the model got where she is by using their products, rather than her drive and work
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