The covergirl advertisement uses ethos and pathos to persuade consumers. Covergirl is a credible makeup brand that was founded in 1958 by the Noxzema Chemical Company. Covergirl’s advertisement features fun colors in order to catch peoples’ eyes. The colors used are meant to spark emotion in consumers. The color orange is used to make the consumer excited about the new product.
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric.
In 1998, people did not realize what they were doing to girl’s confidence and ability to feel beautiful in their own skin. They were showing the world what women could now look like through photo shop. For many years this trend continued, fortunately, in the year 2015 everything changed for the
This passage really stood out to me because it is a fond and genuine moment between two characters that often come across as lost and are exploited incessantly by Russell. The story that Suzanne retells is humorous and preposterous, revealing the personality and the carefree attitude that any ordinary teen should possess. You can see a real warmth and friendship between the two girls, as an episode of something close to normality briefly suspends itself in their portfolio of otherwise offbeat experiences. Instead of running towards crazed situations charged with danger and immorality, the two are simply content with just being typical girls, enjoying each other's company with sunny
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
The further you read into Roxane Gay article, you start to identify who her audience is. “Many of the people who advocate for freedom of speech with the most bluster are willing to waste this powerful right on hate speech” (Gay). This quote shows her audience is, the people use take advantage of our freedom of speech and use that speech for hate towards one another. “There is also this. “Those who mock the idea of safe space are most likely the same people who are able to take safety for granted” (Gay). The author continue to talk about people who take their privilege of freedom of speech and use it for granted. But who are they people she is referring to as her audience. The author mainly focus on students on campus to use their privilege
The movie takes place in New York City, in the year 1926. Newt Scamander, a british magizoologist, sailed to America on his way to Arizona. He encounters Mary Lou Barebone, a woman who leads the New Salem Philanthropic Society, who claims that witches and wizards are dangerous. As Newt listens to her speech, a Niffler escapes from his suitcase.
The models in the advertisement are far from average American women. The models represent the “ideal” American doll with tall, long legs; a “naturally” tanned complexion; and a waist size under 26 inches. Many Americans resonate with and aspire to achieve this image of beauty—regardless of how infeasible it may be. Consequently, when the Victoria’s Secret models kickbox, rock climb, or run on the beach, the audience desires the same look when they work out. So, the next time that a young woman shops for some new workout clothes, she buys from Victoria’s Secret because she’ll be one step closer to looking like a VS
Minorities have been repressed for many years all over the world. They were treated as inferior and possibly will be for many years to come. There’s Hispanics, Native Americans, African Americans, Asian, and Indians and many more. Women have been repressed for far longer and continue to be treated as inferior because of how women have been raised believing they must do what men want them to. Due to this females are treated differently from males whether it’s a colored female or white females, women are treated as lesser beings to men. The extent to which they are treated differently ranges from simple bias to outright being sexist.
The entire advertisement it is focused on evoking a response of empathy and compassion for the girl. Again, the face of the girl is strongly related to this appeal because the audience feels touched by her suffering. Also, it is very hard to see how the happiness of the girl diminishes and turns into sorrow. For example, the advertisement starts with the girl celebrating her birthday and everybody singing “Happy Birthday”, after that the mother says “Make a wish” and the girl blows the candles of a pretty decorated cake. In contrast, at the end the mother sings her the same song but this time the girl is completely devastated and there is only a lonely candle on top of a metallic plate containing some food.
The first scene in the ad “You make me feel” shows real life women in many different roles they play in their professions, families, communities and the world. Some of the women are shown in their everyday professions such as a musician, waitress, teacher, farmer, doctor, artist, valet parking attendant, baker, marathon runner, Miss America pageant winner, and military women. Other women are shown in the ad with their families spending quality time together, posting yard sales signs, picking pumpkins, farming and caring for their families. They are shown as single mothers, married women and in a relationship with a partner.
Your decisions to comply with society’s view of “beauty” are no longer subconscious, but rather are more conscious-driven decisions. Barbie’s slender figure remains idolized; however, it has evolved from a plastic doll to a self-starving model that is photo-shopped on the pages of glossy magazines. You spend hours in front of a mirror adjusting and perfecting your robotic look while demanding your parents to spend an endless amount of money on cosmetics and harmful skin products to acquire a temporary version of beauty. Consider companies such as Maybelline, which have throughout the ages created problematic and infantilizing campaigns and products for women. More specifically consider the “Baby Lips” product as well as the company slogan, “maybe she’s born with it, maybe it’s Maybelline,” that reiterates the male notions of beauty to which women are subjected.
The media portrays these unrealistic standards to men and women of how women should look, which suggests that their natural face is not good enough. Unrealistic standards for beauty created by the media is detrimental to girls’ self-esteem because it makes women feel constant external pressure to achieve the “ideal look”, which indicates that their natural appearance is inadequate. There has been an increasing number of women that are dissatisfied with themselves due to constant external pressure to look perfect. YWCA’s “Beauty at Any Cost” discusses this in their article saying that, “The pressure to achieve unrealistic physical beauty is an undercurrent in the lives of virtually all women in the United States, and its steady drumbeat is wreaking havoc on women in ways that far exceed the bounds of their physical selves” (YWCA).