Rhetorical Analysis Of Covergirl

Covergirl Awareness Magazine advertisements have always claimed to help their customers to make them more beautiful in various aspects of life. However, the endorsements always seem to tell white lies in their products, that subtly imply that the buyers need their product to live a better life. Covergirl is a universal makeup line that uses strategic tactics, particularly using celebrities to endorse their products, or to guarantee unrealistic results, such as flawless complexions. The brand tries to capture the attention of women, predominantly the women from ages twelve to twenty-five who are interested in makeup and want flawless skin. Katy Perry partnered with Covergirl to sell a makeup product, named the “Covergirl Outlast All-Day Concealer.”

It has long been known that there is a stereotype of vanity and superficiality attached to celebrities, both in Hollywood and on Broadway. This vanity is often associated with society’s notion that being beautiful is a make it or break it deal. Unfortunately, this requirement holds much stronger for women, especially in the 1940s and 1950s when a woman’s value was determined primarily on her appearance. The 1944 film Cover Girl discusses at great length these gender roles, as well as status, and even gender roles within status. This film is produced and released at a time where we see gender roles start to shift and change, and feminist thoughts first begin to develop.

The magazine I composed, ‘G-friend’, is targeted towards teenage girls aged 14 to 19 who are interested in fashion and beauty. The cover maintains the stereotypes and expectations towards girls, for example, enforcing girls to be dependent on a male counterpart and to look as pretty as they can. The salient image features a traditionally feminine perception. She is thin, pretty young woman who enforces the expectations of females in society, for example she is wearing makeup, has long hair and has perfect skin.

The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.

“To be really helpful, a counselor must tune in to the client’s personal experiences” (p.85). These are the exact words of Charles R. Ridley, author of Overcoming Unintentional Racism in Counseling and Therapy. Charles refers to this as idiographic perspective. Based upon five different principles, idiographic perspective can be summarized as the practice of unbiased counseling by understanding that each client and his/her story is as unique as a fingerprint, therefore should not be generalized into a particular cultural group or identity. School or community counselors should be culturally competent in identifying client’s perspective and personal feelings.

In The House on Mango Street it's describes the problems that latinos and/or women face in a society that thinks of them as lower ranking. They are faced with having to be second to men, and cared for what they look like. In the novel she shows us several ways that women are lower ranked. This makes the most apparent theme, in my opinion, the inequality of women.

This magazine cover titled “DRAGON” is aimed towards young adults ages 18 and over in attempts to persuade them to take these guidelines and achieve the ‘perfect’ male body. The magazine cover supports the traditional stereotypes of males with the illusion of being masculine and athletic, this is represented through numerous visual and language techniques. The typical stereotype of males being masculine and athletic is shown through the technique of gaze. The male model “demands” the audience’s attention and the supporting text around suggests that this is the body males are expected to have.

The Misconception Behind Stress and Anxiety Stress and Anxiety levels have increased in younger generations immensely over the last decade. Social media is a huge contributor to these extremely high levels that teens are now suffering from. Social media is now everywhere all of the time. It is known for being glamorous and a place to show off how good one looks. The problem with this now is the constant pressure for the youth to have to be perfect.

Throughout the years society has made most women feel the need to be perfectly beautiful just like the women we see on television and magazines. Most women are skinny, tall, perfect skin tone, flawless looking face, toned body, firm breast and thighs, long Lucius hair and perfect straight white teeth. As a result of the pressure to attain such level of perfection women spend thousands of dollars a year on beauty products to reach the image that is being portrayed on most visual media. One of the pioneers in women’s beauty is Dove. Dove Company has launched a new advertising campaign trying to reduce the anxiety caused by the pressure of everyday beauty and health products marketing, by making sure women of all sizes, all ethnic backgrounds

Greek mythology is a compilation of stories. Everything a person does and constructs must be inspired by a god or goddess within Greek Mythology, yet it is fairly easy to dismiss Greek mythology as a concept only important in the past, as these stories are thousands of years old. The gods and goddesses were created to give every human characteristic a god-like appearance, and thus embody all human experience. Because each god and goddess embodies innate human traits, each god and goddess still hold value in modern society. This is due to the fact that, while human nature evolves over time, the core of human actions and interactions remains constant.