ipl-logo

Rhetorical Analysis Of Covergirl

763 Words4 Pages

The pressure to be beautiful is an overwhelming wave that is rushing over the youth of today, particularly with girls. Girls are taught from a young age that in order for them to be worthy they must fit into a narrow, and often unhealthy, mold. Leaving many young girls vulnerable, and searching for a way alter their appearance in order to fit said mold. Covergirl, an American cosmetic brand, capitalizes off of that insecurity. In 2010 Covergirl launched a commercial featuring Taylor swift that utilizes Ethos, Pathos, and Logos; with the goal of persuade makeup wearers to purchase their makeup over other brands. Debuting in the early sixties, Covergirl is perhaps one of the most credible and well-known household makeup brands, and is well aware of its reputation and confidence it holds over its audience. …show more content…

They use words such as breath, fresh, and silky. those words coupled with the silk drapes hanging from the ceiling along with the silk skirt that Taylor is wearing combine to produce a joyful feeling as the view watches the commercial. Covergirl is a brand of makeup that is generally marketed towards high schoolers that usually cannot afford the more expensive luxury brands. This demographic is going through one of the hardest times in their life superficially speaking. they are told that they have to live up to a certain unattainable standard they are excepted to be tall and skinny with flawless skin, so when cover girl use their emotionally charged mottos “Easy, Breezy, Beautiful, Covergirl” they are using the girl’s hopeful emotional desire to be those things to manipulate them into purchasing their product. Even Covergirl's name plays on one’s emotions, as the name of the company itself refers to a woman who is beautiful enough to be featured on the cover of a magazine. again implying that the model got where she is by using their products, rather than her drive and work

Show More
Related
111 Words | 1 Pages

In my opinion, Jill Shargaa Is a good comedian and her way of expressing herself to the public makes one interested to know more about her works . I agree with her that we have changed the meaning of awesome. I think that she got the audience back to remember the true meaning of awesome; also, she got persuade me and I have interest create and do awesome things.

Read More
802 Words | 4 Pages

Minorities have been repressed for many years all over the world. They were treated as inferior and possibly will be for many years to come. There’s Hispanics, Native Americans, African Americans, Asian, and Indians and many more. Women have been repressed for far longer and continue to be treated as inferior because of how women have been raised believing they must do what men want them to. Due to this females are treated differently from males whether it’s a colored female or white females, women are treated as lesser beings to men.

Read More
110 Words | 1 Pages

This passage really stood out to me because it is a fond and genuine moment between two characters that often come across as lost and are exploited incessantly by Russell. The story that Suzanne retells is humorous and preposterous, revealing the personality and the carefree attitude that any ordinary teen should possess. You can see a real warmth and friendship between the two girls, as an episode of something close to normality briefly suspends itself in their portfolio of otherwise offbeat experiences. Instead of running towards crazed situations charged with danger and immorality, the two are simply content with just being typical girls, enjoying each other's company with sunny

Read More
828 Words | 4 Pages

Rhetorical Précis 1: In his essay, “ Love and Death in The Catcher in the Rye” (1991), Peter Shaw claimed that Holden behavior and way of thinking is due to common abnormal behavior in a certain time for teenagers (par. 10). Shaw supported his assertion of the young Holden by comparing the literary culture of the 1950s and how Holden’s fictional character fits within the contemporary Americans novels as a, “ sensitive, psychological cripples but superior character” (par. 3). Shaw’s purpose was to show that Holden’s sensitive and psychological behavior is not abnormal, but such like stated by Mrs. Trilling that,” madness is a normal, even a better then normal way of life” (par 4). Peter Shaw’s tone assumed a highly educated audience who is

Read More
948 Words | 4 Pages

Finally, the phrase “The World’s Best Sports Bras” flashes on the screen, each word separated into different frames that are shown between action clips. Not only do the words themselves elicit the idea that there is no better brand than Victoria’s Secret from which to buy, but the words are split into different clips to dramatize the message. For every additional word that flashes, the commercial builds tension towards the final message, emphasizing that VS sports bras are truly the world’s

Read More
285 Words | 2 Pages

Always Commercial: “Like a Girl”. The Always “Like a Girl” commercial is an empowering television advert that sensitizes on the battle of confidence among girls in their puberty period by using the Always sanitary pad platform. This text is effective in using ethos appeal to convince the society of the need to stop crushing the girl’s confidence by using the phrase “like a girl” to imply they are weak or fall short in doing things. When the young girl in a pink dress states that to run like a girl for her means “run fast as you can”, she appeals to the audience’s emotions by changing the narrative of what it means to run like a girl.

Read More
1115 Words | 5 Pages

Sarah Ziff also tells of another modeling horror story from her past. She tells Ling that at her first modeling job, when she was a young fourteen years old, she arrived and was told immediately to take all of her clothes off for the pictures. Ziff was told nothing beforehand about the shoot, so she definitely was not expecting to model nude for her first ever shoot (Ling). To further emphasize her point that she was so young and vulnerable in the industry, Ziff states, “I didn’t realize that I even could say no” (Ling). Through these touching stories, Sarah Ziff portrays her defenselessness young self, being thrown around in the modeling world, to further get the reader to understand how dangerous it is for young girls in the modeling world.

Read More
294 Words | 2 Pages

Unlike Adam and Eve’s battle of the sexes, Twain highlights how a group of men in a militia are a slave to their pride and naiveté. They have a preconceived idea that with war comes glory, but they do not consider the truths of it. Instead of understanding war as bloodshed and deadly, the narrator is a “naïve young man whose alliance is less with the Confederacy than with the romance of soldiering itself” (Ladd 45). As young men, they see fighting and war as a masculine act to be part of. Their guns are a phallic imagery that symbolizes their masculinity, but it is the very same object that makes them realize what war truly is when they accidentally kill a man.

Read More
1067 Words | 5 Pages

The first scene in the ad “You make me feel” shows real life women in many different roles they play in their professions, families, communities and the world. Some of the women are shown in their everyday professions such as a musician, waitress, teacher, farmer, doctor, artist, valet parking attendant, baker, marathon runner, Miss America pageant winner, and military women. Other women are shown in the ad with their families spending quality time together, posting yard sales signs, picking pumpkins, farming and caring for their families. They are shown as single mothers, married women and in a relationship with a partner.

Read More
277 Words | 2 Pages

Today, I saw a Covergirl advertisement while watching TV. The title on the screen said, “Covergirl.” Under the title it had a picture of famous Taylor Swift, dancing in some “light material.” Taylor Swift states, “Introducing a breath of fresh air! Flawless coverage with a light as air feels we took out a heavy synthetic and put in a light touch of cucumber and out with heaviness and up with a flawless finish even the $180 makeup cannot beat it for a lightweight feel.”

Read More
472 Words | 2 Pages

At this point of the ad she's explaining how the Covergirl mascara gives you volume. Her dress starts blowing up. At the end of the ad her big black dress starts to float with multiple balloons in the background. This advertisement captures the viewer's attention by Katy Perry wearing the mascara and demonstrating what it does and her putting it on.

Read More
1177 Words | 5 Pages

Makeup magazines have been around for years; they have evolved and transformed into what they are today. When designing covers on a magazine, editors are very careful and strategic about what goes on the pages. The discourse community that glamour magazine targets are adults around the age of eighteen to forty nine years of age, as well as people who enjoy reading magazine’s about makeup, fashion, and a little inside to the world of the rich and famous. This genre is relying on the appeal of pathos and ethos through the use of vivid colors and bold title giving its discourse an intense feeling of excitement and interest on to what the magazine is going to be about. Every magazine has their own way of capturing its specific audience, in the

Read More
1606 Words | 7 Pages

At the start of the commercial with the young girls speaking on behalf of what they thought about their curly hair all of the girls were asked by the interviewer if they liked their hair and one of the girls’ response was, “It doesn’t really feel good to have curly hair.” And another young girl even went on to describing how she sometimes wanted to rip her hair out demonstrating the point Dove is trying to get out to the viewers. The primary young girl that is met is demonstrated drawing a blossom on a chalk board. This scene of the young girls appeals to pathos because through these activities it speaks to the immaculateness and youthfulness of the young ladies, yet is repudiated by her negative assessments about her magnificence. And through hearing the negative thoughts spoken form their mouths it makes the viewer feel sad and its heart-wrenching to see young girls affected by these ideal images of what is beautiful.

Read More
828 Words | 4 Pages

Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like

Read More
512 Words | 3 Pages

The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.

Read More

More about Rhetorical Analysis Of Covergirl

Open Document