ipl-logo

Rhetorical Analysis Of How Big Pharma Is Trying To Improve Its Image

487 Words2 Pages

In the online article, How Big Pharma is Trying to Improve its Image, Jim Hightower establishes his argument that the PhRMA is merely after money by using advertising and lobbying. He supports his claim by using sarcasm to make his audience feel slightly ignorant and intense diction that also possesses a sarcastic underlying tone to persuade his audience of the PhRMA’s inability to be honest and fair. Afterwards, Hightower provides his audience with quotes from a CEO that further add to his credibility. Also, the text is structured in a specific order to slowly build up the readers anger. Throughout the article Hightower utilizes specific diction that is casual yet makes his audience feel ashamed for being ignorant about prescription medicine issues that he presents. Therefore, when Hightower states, “‘We’ve identified 7,000 Americans who matter,’ this dismissing the other 330 million of us as nobodies,” many readers would become infuriated with the PhRMA because most people like to be relevant and considered. Also, when he says, “Moreover, they know they couldn’t possibly persuade us to let them keep jacking up our prices,” it makes his readers feel dumb if PhRMA was successful in persuading them or makes them feel prideful if they refuted PhRMA’s ridiculously high prices. Thus, Hightower is exceptional at persuading his audience to obtain a …show more content…

Especially when he says, “Hoping to counter this demand for action, drug companies have launched their massive advertising campaign, not only running radio and print ads, but also placing ads on Facebook, Twitter and other social media websites.” This quote is successful because it is easy to find an ad for medicine everywhere. Therefore, this fact adds to Hightower’s credibility because most people see at least one ad for medicine regularly whether or not they

Show More
Related

  • Rhetorical Analysis Of Dr. Oz

    692 Words  | 3 Pages

    Americans today have a growing obsession with so-called “health superfoods” and locally grown, organic produce. There is a strong appeal, especially to young people, to buy these foods labeled as “Health Foods” over their processed canned and frozen counterparts. However, these foods do come at a much higher cost. The high prices leave many Americans with the questions “Is there a health benefit to these foods” and if so, is it really worth it? Give (Frozen) Peas A Chance And Carrots Too by Give (Frozen) Peas A Chance And Carrots by Mehmet Oz aka “Dr. Oz” addresses that very question.

    Read More

  • Rhetorical Analysis Of Mr. Herbert's Arguments

    328 Words  | 2 Pages

    To start off, Mr. Herbert challenges the rights of the slogan that both the Coca-Cola company and Mr. Seaver’s Grove Press company have been using. Herbert attempts to emphasize the size of the problem, claiming that “Several people have called to our attention…” the trouble of both companies using the slogan (line 1). Herbert underscoring the problem creates the effect that it is a noticeable problem that needs a solution as soon as possible. In addition to that Herbert uses a professional tone, introducing his claim in a formal manner, and not plainly demanding for Grove Press to stop using the slogan. Establishing a professional tone can help in an argument as that makes the writer seem like credible, which connects back to ethos.

    Read More

  • Edward Jones Rhetorical Devices

    756 Words  | 4 Pages

    For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

    Read More

  • Coca Cola Rhetorical Analysis

    1264 Words  | 6 Pages

    Coca Cola: Share a Coke and Happiness 1. Introduction: Coca Cola Share a Coke This Summer Has anyone ever told you you can’t buy happiness?

    Read More

  • Overview Of Prescription Drug Abuse

    1778 Words  | 8 Pages

    Prescription drug abuse in the United States has officially been declared an epidemic by the Centers for Disease Control and Prevention (Prescription Drug Abuse Statistics, 2013). Due to the increase of prescription drug abuse, prescription narcotics have been considered the new “gateway” drug to heroin addiction. The prescription drug epidemic is being fueled by prescribers and physicians that are not utilizing proper guidelines when prescribing narcotics to patients. A major concern is that doctors are shying away from utilizing therapy and counseling, which could alleviate the use and abuse of prescription medication. With the increase of prescription medication flooding the population, this has lead to society’s concern that doctors are

    Read More

  • The Mega-Marketing Of Depression In Japan Analysis

    1731 Words  | 7 Pages

    In this rapidly globalizing world, the jobs of the advertisers and marketers are to make sure we, the general public, have no control over our wants and desires. It is impossible for them to gain full control, but they do a good job of restricting what freedoms we do have. Big companies want us to believe that we have control by changing cultural norms without us realizing they did. Ethan Watters discusses how marketers plan to redesign Japanese culture for their benefit in his narrative titled “The Mega-Marketing of Depression in Japan.” Watters makes it apparent big companies, such as the drug company GlaxoSmithKline, are reshaping Japanese culture to market a pill that supposedly cures depression.

    Read More

  • Onion Rhetorical Analysis Essay

    503 Words  | 3 Pages

    The Onion:Rhetorical Analysis The Onion’s satirical article, “Revolutionary New Insoles Combine Five Forms Of Pseudoscience”, uses several rhetorical devices to campaign its innovative, revolutionary product: MagnaSoles shoe inserts. Using the fictional MagnaSoles as a model, the article humorously mocks the strategies used by companies to market products to attract customers. Using a sarcastic tone throughout, it gives the read a true taste of the tactics used in today’s advertising. The passage uses fabricated scientific jargon as an appeal to authority, it’s main rhetorical device.

    Read More

  • Coca Cola Rhetorical Analysis Essay

    1061 Words  | 5 Pages

    Advertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.

    Read More

  • Rhetorical Analysis Of The Onion

    1084 Words  | 5 Pages

    The Onion In modern society, consumers are flooded with advertisements as they move along in their daily lives; advertisements displayed on billboards and magazines, the internet and social media, and television and radio. Many companies utilize different rhetorical techniques to appeal to their audience by extending their product and its capabilities. When viewing advertisements you can see the exaggeration and hyperbolic quality some create. Some advertisements are so exaggerated that they become humorous in a sense. An article from The Onion, a satiric newspaper, displays the unintended humor that is captured within some advertisements.

    Read More

  • Comparing Rhetorical Strategies In Coca-Cola And Grove Press Letters

    738 Words  | 3 Pages

    Rhetorical strategies are used in writing to convey the purpose of an essay to the reader. In the Coca-Cola and Grove Press letters, rhetorical strategies are used to varying degrees of effectiveness to convey the authors’ purposes. In the Coca-Cola letter, the purpose of the author is to inform Seaver that the theme of the advertisement Grove Press is using is similar to Coca-Cola’s slogan and to convince him that he should stop using it. Herbert achieves his purpose through the tone of his writing and his usage of methods of development.

    Read More

  • Rhetorical Analysis Of Is Google Making USupid

    1311 Words  | 6 Pages

    Brainless.com: Rhetorical Strategies in Carr’s “Is Google Making Us Stupid?” Do we depend on the Internet to answer all of our questions? Nicholas Carr, an American author, wrote “Is Google Making Us Stupid?” published in 2008 in The Atlantic, and he argues about the effects of the Internet on literacy, cognition, and culture. Carr begins his argument with the ending scene of Stanley Kubrick’s 2001: A Space Odyssey.

    Read More

  • Rhetorical Analysis Of Gatorade

    702 Words  | 3 Pages

    Dywane Wade This advertisements claim is that if someone drinks Gatorade, he or she will be as athletic as Dwayne Wade. The ad is persuasive because Dwayne Wade is one of the most athletic and skilled basketball players in the NBA, and he drinks Gatorade, so others feel that if they drink Gatorade that in return they will be just as athletic. Most people may not believe the ad to that extent, however they will at least realize the fact that if a professional athlete is using the product it must be a good decision. Gatorade made the advertisement effective because of its logical appeal, and since Dwayne Wade is a well known basketball player, and he drinks Gatorade other athletes may feel the need to as well.     The color red is used a lot in this advertisement.

    Read More

  • Rhetorical Analysis Of Nike's Advertising

    580 Words  | 3 Pages

    It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

    Read More

  • Logical Fallacies In Advertising

    810 Words  | 4 Pages

    Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.

    Read More

More about Rhetorical Analysis Of How Big Pharma Is Trying To Improve Its Image

Open Document