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Rhetorical Analysis Of Justin Bieber's Purpose: The Movement

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Method
My research question will be studied through rhetorical analysis. A compilation of selected tweets in response to Justin Bieber’s Purpose: The Movement will serve as the text for this analysis. A rhetorical analysis of these tweets will provide an outline of the common themes that emerged on twitter following the release of this short film. Parasocial relationships and celebrity worship play a role in these themes.
Word of Justin Bieber’s new short film spread across the internet on several different social media platforms. Twitter was selected because it proved to be the most efficient and accurate way to assess fan reactions. Justin Bieber has over 71 million Twitter followers and is very active on his account. In selecting tweets

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