The advertisement for Killer Queen by Katy Perry displays the popular singer wearing a crown and holding a sceptre. This fragrance was released in 2013 and comes in a red ruby shaped bottle placed in a red box with gold touches. Through the deconstruction of this advertisement, one can use the negotiated encoding and decoding strategy to thoroughly analyze the advertiser’s message and personal beliefs and biases represented in the text. In this ideological analysis, there will be an evaluation of the advertisement’s aesthetics, the purpose of the ad, the assumptions the ad makes and the message it sends, as well as possible consequences of the message. Although the dominant ideology will be expressed, it will not necessarily be accepted, therefore, …show more content…
As she is the only individual, females are shown to have the power in the ad. The use of this famous singer demonstrates the advertiser’s use of Ethos. It allows the viewer to believe the product has a high creditability because it is Katy Perry’s product. She is a good looking female from a Portuguese origin. Through the use of the throne, her elegant red dress, and her unique shoes, the advertiser illustrates Katy Perry to be a young, stylish, trend-setting female who is very wealthy. From taking a closer look at her facial expression, her eyes and mouth illustrate power and her body posture shows confidence. This implies that the perfume will give empowerment to the one who wears it. The photo is clicked from a low angle and it is in close proximity to the subject. This demonstrates the advertiser’s intent to display Katy Perry on a higher position compared to the one viewing the advertisement. It states that by using the perfume, one becomes a more valuable individual than one who does not use the perfume. The photo seems to be taken in a distance that is close to Katy Perry but unreachable illustrating that one …show more content…
The royalty and empowerment associated with the product is appealing to the viewer and marks the perfume to be of high quality. The audience desires to be like Katy Perry who is supposedly “owning the throne.” However, negative aspects that are excluded from the advertisement is the smell of the product. This is particularly disadvantageous as perfumes are purchased solely for their smell. The advertisement targets not only female adults who want to stand out and be “sexy,” but also teens because the younger generation listens to Katy Perry’s music. She can be considered an idle for many teenagers which forces the young to want to be as popular, as hot, and as talented as this singing sensation. This ad effectively associates the feeling of power with this product through the depiction of Katy Perry’s outfit and position. Not only is she wearing a crown and holding a sceptre like a king, she is sitting on a toppled throne chair exemplifying her
The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster
This Covergirl ad uses ethos, pathos, and logos to address women between the ages of 18-45 to use Lashblast mascara if they want to look like famous celebrity’s. Covergirl’s ad interprets ethos to gain trust from the audience. This Covergirl ad is gaining creditability by empowering a very successful actress and model to be on the cover of one of their items. Covergirl is well known drug store makeup brand.
As far as living more worthy, I believe they are absolutely further needy. This is not regarding observing the playing field - this is almost selfless giving to comfort life and adjust some of the consequences of hopeless hardship. Singer begins by exclaiming into question how valuable a human life is and how at ease everyone can commend that a human life would be appreciated in the millions. Singer also emphasizes that we are be capable to conclude that all humans are shaped equal, at least to the level of refuting that a difference of sex, nationality, background and place of home change the worth of a human living.
The song starts with an A major chord. The next chord which is a C♯ minor chord is closely related to the A major chord because two notes are shared and those two notes are C♯ and E. It creates a sense of connectivity that helps the song to flow and this is appropriate considering the related mood of the
Rhetorical Analysis of Macklemore’s song “Otherside” Drug use and addiction impact families, relationships and mental health. It is something that is so often seen and talked about within music and celebrities. Which in turn, can be easily glorified and encourage young people to give drugs a try. Macklemore, a rap artist and his producer wrote a song that sheds truth on addiction and the consequences that come forth with those choices. This song speaks of raw experience, deep regret, and how to overcome, despite peer pressure from others.
For this paper I am going to rhetorically analyze the song “The World Was Wide Enough.” This song comes from the musical Hamilton: An American Musical, which is about The Founding Father Alexander Hamilton. I chose the song “The World Was Wide Enough” because it talks about the Duel between Alexander Hamilton and Aaron Burr, which is the political figure I wrote my political paper on. I will explain each of the ten things they want us to know
This song songs and feels like almost like 2 different songs pieced together. There is an orchestra that breaks up a piece of the song. It was interesting to hear the orchestra playing and it made me wonder why they played the notes they did. After researching information on the song I found that it was Paul McCartney who instructed then to play in this manner, instruments from the lowest note to the highest. This is definitely attributed to the uniqueness of the song and overall I thought it was great.
In a world where women’s sensuality is a sign of alluring power, Victoria’s Secret is undoubtedly one of the most successful companies to capitalize from this aspect of women. From sleepwear to sportswear, Victoria’s Secret has expanded its production to fit every woman’s daily agenda, ensuring that no matter the event, Victoria’s Secret is there for you. In the company’s 2016 Sport TV Commercial, Victoria’s Secret markets sports bras to young women across the nation, as the company continues its prominent influence in the fashion industry. The reason behind the Victoria’s Secret ad’s success is through its strong use of pathos and ethos, although the ad lacks logos.
In the music video for Twenty One Pilots’ song Stressed Out the artists use rhetorical devices to connect with their audience. The speaker, or main singer, is trying to communicate to the audience (listeners) that growing has resulted in being stressed out and has a nostalgia for childhood. The credibility of the music video comes from the many people who have heard this song played countless times over the radio and even in places of business and grew to become familiar with the name of the artist, Twenty One Pilots.
Figure 2 is an image put out by the worldwide makeup brand Covergirl. The ad uses Taylor Swift, a beautiful celebrity to endorse their product. By using a beautiful celebrity, Covergirl is trying to engage with the audience and appeal to their interests. Swift’s flawless skin targets the average woman’s emotions, evoking the need for flawless skin. Now this average woman is thinking that if a big name celebrity uses Covergirl brand to achieve beauty, then she should go out and purchase it for herself as well.
Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
The “What Girls Are Made Of” Nike advertisement is inspired by a popular Russian song titled, “What Girls Are Made Of.” Judging by the title, the commercial is clearly geared towards girls, more specifically girls who are interesting in athletic activities and sports. While Nike’s objective is to sell its sports wear, it also sells an empowering message that defies stereotypes through the effective use of rhetoric. To begin, the advertisement begins in the setting of a stage and a large audience listening in agreement as a little girl in yellow charms, “Girls are made up of flowers, and rings and gossip and marmalade.” These are just few of many belittling stereotypical descriptives for a girl.
By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.
Benjamin Haggerty, or as many know him by “Macklemore”, is a rapper who uses his music as an outlet for reflection, to inform and instruct his listeners to make positive decisions. Today, in especially rap music, drugs are glorified. Teens are constantly exposed to misleading images of drugs from the media and can have a lasting impact their ideology. With every song, music video, or movie, a young teen is listening or watching something that persuades them to think a certain way. However, Macklemore instead advocates for his audience and urges them to avoid his past mistakes.