Rhetorical Analysis Paper Outline The articles produced by Legos, GE, and Warners are all controversial in todays society. Back in the day these ads did not effect anyone because people back in the day were not so politically correct as they are today. Racism and shaming of anything was okay to do.Things since then have changed drastically and if these ads were published today The mass media would not take it lightly. These ads back when they were published would have definitely persuaded the audience to buy the promoted product. Legos is the name of the company that sells plastic building blocks known as “Legos”. The ad shows a picture of the World Trade Center after it was hit by two planes. It then says on the top corner “Rebuild it” …show more content…
Warners is a clothing company that is trying to advertise the "Concentrate Girdle" and "Little Fibber Bra".The ad shows a giant pear in the middle of the page and a skinny white woman laying down wearing the Fibber Bra and Concentrate Girdle. In the middle of the pear the Ad states that "This is no Shape for a girl". They are clearly saying that women should not have a curvy figure or be in any shape, way or form have any fat to them. The authors here are clearly trying to reach out to the thicker more curvy women out there. They're making them feel self conscious about their body and are encouraging them to be thinner because that's what society deems right. Back in the day this ad would have been taken lightly by a large amount of people. Thicker women obviously felt self conscious when seeing the Ad but that's what made them want to buy the product. This product was very uncontroversial. Not many people would have found this ad offensive. In today's society this Ad could work on some women but a lot of women would be upset about it and would probably have started a social media campaign to take down the company for body shaming. A lo en today are proud to be the people they have become and are perfectly fine with the way they look. For that reason this ad does an amazing job at the reaching the audience because it catches the readers eye and it even has a very bold statement to go with
Activity theory, as interpreted by Ph.D. candidates, Wardle and Kain, is a process that attempts to see all aspects of activity such as social interactions and use of writing and language to achieve goals. This theory is award winning. Activity theory states that for a system to be effective, the rules, community, subject, division of labor, and motives must be reasonable. These components are shown through the chosen tool of communication most often. When one area of the system is corrupted, the tool will no longer function correctly in order to communicate or achieve its goals.
The assumption can be made that the company doesn’t want sex to be its primary advertising point, but the significant theme of sexual desire is delivered throughout the ad. The models role in the ad is to draw in the consumer’s attention, increase overall reception, and in effect increase the number of prospective customers. Additionally, there’s a quote above the burger in bold letters that says “She’ll tell you size doesn’t matter, she’s lying”; this catchy yet provocative catch phrase is aimed directly at the male
The first way they do so is in the way the image is presented, black and white with big bold red lettering. This strategy gives it an overcoming feeling of importance and alarm. This is effective because it is literally warning the public about childhood obesity. The obese little girl is also the focal point of the ad, they want the audience to be drawn to her facial expression and the fact that she is obese to support the text on the ad. The body language of the girl speaks for itself, she appears to be covering her stomach by crossing her arms, in doing so she is displaying signs of self-consciousness.
In the article: “Toddlers in Tiaras” the writer, Skip Hollandsworth, brings about different topics debating wether pageants for little girls has a negative or a positive effect in their lives. The exigency he uses, is the story of JonBenet Ramsey who was brutally murdered after she had been kidnapped at a pageant in 1996. His purpose is to teach people that pageants for children are not as harmless as everybody makes it seem. These pageants not only strip young girls of their innocence, but it also lures in predators and pedophiles. He goes on to show the audience the ways that the provocative behavior of the girls can reap negative attention from all types of people.
While the age of the woman depicted in the advertisement is ambiguous since her face isn’t shown, the style of clothes appear to more the style for women in a younger age group rather than an older one. The advertisement seems to be aimed at both genders. A woman viewing this ad may place herself in place of the woman depicted, while a man may put himself in place of the person viewing the woman in the ad. Other aspects of the intended demographic would be employed, middle class with a college degree. The rationale to these aspects of the intended demographic are tied into the intended psychographics.
The ad is supported by a woman who survived cancer. So the targeted audience, I’m assuming, are those who survived cancer as well. They will review this ad and notice how delighted the woman is by the end of the ad. Especially if they are self-conscious and insecure how she started out.
-The pear with the bright color stands alone in the black background, so it means that if you have a shape like a pear, you will be alone without any attention. -The ad quotes “This is no shaped for a girl” gives off a meaning that no man desires a girl who has a shape like a pear. Therefore, women will need Warner’s Concentrate girdles
I transformed the ad to feature a male makeup model because it is something that it out of the norm, and looked down upon by a great amount of people who disagree with men looking feminine. There is absolutely no reason why it is unacceptable for men to wear makeup when it is accepted and occasionally encouraged for women. Covergirl supports this gender inequality by constantly promoting only women to advertise their products opposed to men endorsing it. Their product can just as easily be endorsed by men than it can women. Additionally, perhaps the concealer would have received further attention if a male model was advertising it because it would demonstrate the brand’s diversity in comparison to other companies and the support Covergirl has for gender equality which would be appreciated by many makeup lovers, urging them to buy the makeup.
Despite the literal censorship displayed, the viewer then can pick out the message announce by this advertisement, prevent your child from being exposed to this behavior and have them play with Legos to get them creatively engaged. The powerful emotional reaction caused by this advertisement supports the appeal of pathos despite argument of logos being the strongest rhetorical appeal due to the knowledge of context needed to interpret the advertisement. The advertisement intent is to create a controversial subject to get viewers to react and that is exactly what Lego portrayed. Do you want your child to be corrupted or be content with the freedom of imagination Legos
Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
No Nickels or Dimes To Spare In the book, Nickel and Dimed, Barbara Ehrenreich writes the story, “Serving in Florida.” She describes her experience living as an undercover waitress when in reality she’s a journalist for culture and politics with a doctorate in biology. Ehrenreich experiences trying to survive on multiple low income jobs to understand what it is like to be in their shoes instead of being apart of the higher middle class.
Logos may not seem like one of main approaches but we notice it without even thinking about it. In this ad pathos and logos tie in together without the viewers even noticing it or considering it. Although it is very sad to see a little girl on the scale talking about how she wants to be just like her mom it is logical to the viewers that little girls should not be worried about stuff like that at such a young age. Viewers understand that little girls look up to their moms and their moms look up to the beauty standards society has set which is a never ending cycle. This plays a huge role in the ad because we all know that beauty and weight has huge factor in the world but it should not be something young girls should be worried about.
“If you don 't want to sink, you better figure out how to swim” (41). Although Rex Walls was not always an admirable father and role model, he did make an essential point while teaching his daughter, Jeannette, how to swim. In life, not everything comes without resistance. As Jeannette Walls describes throughout her life story, sometimes people are forced to face hardships that make them question their whole life. However, as seen in her book, it is important to learn to take those hardships and use them to shape one’s future for the better.
Taylor Whethers Jacky Brammer English-111-40 October 5, 2015 Chrysler 200 Chrysler, a well-known American automobile business, took the opportunity to capitalize off of one of the country’s biggest events, by premiering a heartwarming Chrysler 200 promotional ad during the Super Bowl. They were clever in their tactics because the commercial was able to reach a large amount of people, due to the millions of viewers that tune into the game every year. This alone could have increased the sales of the new car, which was the company’s purpose, but they didn’t stop there. In actuality, the biggest seller of the ad was its nationalistic, relatable, and inspiring content. It’s rather ironic that a controversial rap superstar, infamous city, and a tough
Firstly, it is quite normal to see the model in the ads wear little clothes or put focus on the leg and breast to draw attention .According to Printed slimming advertisements in Hong Kong paper (2015),it indicated that these marketing strategies are treating women as sex objects which belittle the status of women since some ads portray women has to be slim to please men, for example describe fat women won’t get a boyfriend, but the slim do ,which has advance the idea that women is just a subordinate to man, and this will also affect the public perception of women. Therefore, slimming ads should be prohibited to protect women’s gender equality