Maybelline Rhetorical Analysis Essay

Rhetorical Analysis:
NEW Dream Liquid Mousse - Maybelline Commercial - Adriana Lima Vs. Emma Stone , New Revlon Photo Ready Airbrush Mousse
We encounter advertisements in everyday life, whether it’s on TV, the radio, on billboards, while driving down the road, when using the Internet, reading newspapers or in magazines. They cannot be escaped so they become part of our daily lives. Commercials are used to attract customers to buy their products by persuading them to do something; which most of the time is to buy whatever the advertisement are showcasing. Their goal is to convince the audience of their point-of-view in other, to make the audience do something, that point- of- view maybe political, informative, or “Buy this product instead of that one.” To help reach this goal, three persuasive methods are used to attract the audience to their idea; not to say merchandise, in favor of the ones in our interest. Aristotle, a Greek philosopher refers to those three persuasive methods as Ethos, built of credibility and trust, Logos which refers to the use of logic, facts, and reasons and Pathos,which appeals to the audience’s emotions and feelings. With that being said, the audience can be direct, meaning the advertisement attracts a specific audience or indirectly, when the advertisements encounter an audience who was not intended to

Since I've never seen them before, I have watched each commercial once to be able to come up with an hypothesis, keeping up in mind that i need to figure out which one is more convincing to their audience. After watching them I have came up with an hypothesize. I assume that Maybelline’s commercial will appeal more to their audience because personally I found they commercial convincing enough because of all the statistics and facts the included in the