Rhetorical Analysis Of Mr. Herbert's Dear Grove Press

Mr. Herbert has addressed the issue to the Grove Press about the use of their slogan “It’s the real thing”, which brings the debate of who has ownership. Mr. Herbert wants Coca-Cola to stop using the slogan by using his serious tone and the use of logical appeals. Mr. Seaver, on the other hand, responds to Herbert’s proposal in a satirical tone by using hyperboles and understatement. Since Mr. Herbert is able to put the argument in more realistic terms of this case, it implies that his argument is more persuasive than Mr. Seaver’s. In “Dear Grove Press” Herbert addresses the issue of using the slogan “It’s a real thing” and claiming ownership of the slogan by using a serious tone and the logical appeal to support his claim. Herbert addresses that “we resumed the national use of ‘It’s a real thing’ in the summer of 1969 and it is

Seaver, executive vice president of the Grove Press, proposes his thoughts on what Mr. Herbert addressed by using hyperbole and understatement in order to imply how they won’t use the slogan “It’s a real thing” any more. Mr. Seaver mentions how he will help Coca-Cola with their ownership of the slogan by explaining that they will ¨defend to the death your right to use ‘It’s a real thing’ in any advertising you care to¨ (Dear Coca-Cola, Mr. Seaver). Although he is giving his aid to Coca-Cola for the use of the slogan. When he says that they will “defend to the death” he is using a hyperbole in order to make the solution and his proposal seem helpful, when in reality, it seems as if he were expressing it as a joke. His argument might seem as a friendly offer, but Mr. Seaver makes it seem as if he doesn’t care about the importance of the discussion on the ownership of the slogan, which diminishes his credibility and reputation from the work status that he has. This implies that he isn't taking the case seriously because of his use of diction, making his letter something that should not appeal to others as