Rhetorical Analysis Of Nike

Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos. Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos.

Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers. Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos.

Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

College sports is one of the best-known entertainments around the world. But for the athletes, they are students first then athletes second. For college student-athletes, there are a variety of scholarships and grants to help pay for college or college debt. However, some critics say that student-athletes should be paid a salary like pro athletes would, with help from scholarships or grants. The authors of, College Athletes are being Educated, not Exploited, Val Ackerman and Larry Scott, argue that student-athletes are already paid by free education and other necessities. With this article having a very strong analysis evidence such as the appeals to logos, pathos, and ethos. I agree that this article is very effective. Throughout this essay, I will analyze the article through its context of rhetorical analysis and evaluation of argument claims, and logos, pathos, and ethos.

Their swoosh logo and "just do it" slogan are highly recognized among the public. Innovation is the key aspect to Nike's competitive advantage. According to an article posted in Chicago Now, Nike President Charlie Denson said, "Our ability to be authentic, stay connected, and remain distinctive through innovating across all areas of our business is a definitive competitive advantage." The Nike Corporation prides itself in being a leader in their industry because of their innovation, and protecting these ideas with patents. Nike currently has approximately 3,750 patents to this date, which is way more than any other competitors including Adidas and Under Armour which are in the same

Stories about the goddess said that she would "swoop" in suddenly. The swoosh logo reflects the swoop, but the "swoosh" was not an ancient symbol of Nike. Every Olympic medal since 1928 has Nike giving a wreath and has a shield were the winners name is written. On all of the rolls-Royce cars, there is a hood ornament with nike on it. Honda uses her for some of their logo.

It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

The basis of this assignment was to select an advertisement or commercial and analyze it by demonstrating my understanding of the rhetorical strategies; ethos, pathos, and logos. I choose a Super Bowl commercial put out by Budweiser depicting a feel-good message about drunk driving. The famous beer company traded in the Clydesdale horse for an adorable puppy to play the part of a dog who was left at home while his owner is out partying for the night. In this analysis, I address the intended audiences that the Budweiser commercial was catering to while addressing the subject, language, and predominate images used in this advertisement. I aimed to determine the overall purpose and stating whether or not the commercial was effective in persuading

The legendary position that Nike enjoys today has been achieved through attractive and innovative design, high quality production and effective marketing strategies. There are very many marketing strategies that the company has put in place to make sure that its products appeal to different segments of the market.

Many high level or elite athletes and sport teams in the worldwide sponsored by Nike with some famous or global trademark such as ‘just do it’. The Nike Company more focus on Brand Jordan and Nike Brand product offerings in few key categories such as running, basketball, football, men and women training, NIKE sportswear, and action sports. When 1980s, Nike encompass many sports and regions throughout the world by expanded its product line. In 1990, Nike moved into its

These rhetorical devices are used together with ethos and logos to give a hyperbole version of a modern advertisement. Throughout the article, questionable

Probable factors that could affect Nike’s business judgements are a range of demographic, social, economic and political. A few have already started to transpire, though others are purely likelihoods. External factors affecting this mix is one of the most common, technology. Before Nike releases its brand new product line to the market, it’s always prepared to authorize that whether or not there has been any sort of major advances from the other competitors that would tracker its launch. Thus they must time this carefully, as other competition may demand to shadow its release with their marketing

Movie posters are important marketing tools used to persuade potential viewers to visit the theater and purchase a ticket to see the film. Posters create a specific feeling about the upcoming film, establish a setting, introduce characters, highlight star talent, and create a perception about the genre. Successful posters inspire me to learn more about the film’s subject matter and potentially visit the box office to buy a ticket. Poor attempts at a poster will leave me confused and disoriented with the intended subject. After seeing a successful poster, viewers can use rhetorical devices to discuss how the poster is attempting to market the upcoming film. The film’s ethos, pathos, and logos all contribute to persuasion, as the poster forces a determination regarding interest in the upcoming film. I will discuss the poster for The Wolf of Wall Street and how it uses each rhetorical device as a means to establish the tone and setting for the film.