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Rhetorical Analysis Of Oj Simpson

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Johnnie Cochran's closing argument during the O.J Simpson uses all three rhetorical appeals to try and convince the jury of O.J Simpson's innocence. To begin with, he uses Ethos by bring up a quote by Frederick Douglas that discusses the equality of all men and implying that if they vote O.J Simpson guilty it would be unethical because of his race. Next he appeals to pathos by using the statement "We haven't reached this goal yet, but certainly in this great county of ours, we're trying" to give a sense of both disappointment and pride first by showing that we haven't overcome discrimination yet but then that we still live in a great place that is striving. Finally, he appeals to logos in the first and last statements stating the fact that

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