Rhetorical Analysis Of Pepsi
Vishnu Teja Donadula
Reyna Arndorfer
ILA Period ⅔
9 Mar 2023
Rhetorical Analysis Final
Pepsi and Coca-Cola both use rhetoric in their ads to assert that their products are better than other brands. An analysis of both sides’ advertisements shows that the rhetorical strategies used by Pepsi are better at persuading people to buy their products in comparison to Coca-Cola.
Pepsi uses rhetorical devices to suggest that Coke is undesirable in its 2013 Halloween advertisement. In the ad, Pepsi uses the tradition of dressing up in scary costumes on Halloween to poke fun at Coke. To produce an intended effect on the audience, Pepsi illustrates a Pepsi can using a Coke can costume to appear scary. The reference to Halloween in addition to the use of personification adds a humorous element to the message of the ad, making it memorable to consumers.
Pepsi uses another rhetorical device in its 2020 Lionel Messi advertisement. The advertisement features Lionel Messi, a distinguished soccer player who has played in over 25 World
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Coca-Cola proves that it uses rhetoric efficiently through its Taylor Swift & Kittens Diet Coke commercial. The commercial features Taylor Swift, a famous singer. In the advertisement, Taylor Swift drinks Diet Coke, and with every sip, the number of kittens she has multiplies. In the ad, Coca-Cola suggests that the kittens allude to good feelings, and that the more Coke you drink, the more good feelings you experience. However, Coke’s advertisement does not succeed with its message, because the influencer involved in the commercial appears to be more important than Coke’s message. Swift’s whole new message in the commercial about her upcoming song ‘1989’ causes a substantial deviation from Coke’s primary message. Overall, Taylor Swift’s deviation from Coke’s message shifts the audience’s focus from Diet Coke to Taylor Swift’s new
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